This IDC Perspective discusses how online shopping and an explosion in grocery fulfillment options have put a microscope on grocery operators' ability to digitally transform to both defend their regional and national market positions and position themselves for growth. Grocers' shoppers continue to expect more when they browse, buy, receive, and return products, and expectations are different at any point in time, based on their needs, wants, and aspirations. This document explores grocery investment trends in real-time visibility to inventory, the store as a fulfillment center, synchronization across orders and fulfillment options, and DOM powered by IoT, AI, and the cloud.
Leslie Hand, GVP, IDC Retail Insights, explains, "It is essential that grocers invest in omni-channel capabilities to grow online revenue, improve customer experience, and optimize fulfillment. There is an opportunity right now to seize market share in online ordering, home delivery, and store pickup. This opportunity will defend or expand market share opportunities."