TECH SUPPLIER Nov 2019 - IDC Survey - Doc # US45674819
The Future of Tech Buying Practices and Implications for Marketing
By: Kathleen SchaubProgram Vice President, CMO Advisory & Customer Experience, Gerry BrownResearch Director, European Software Group, Jon DukeResearch Vice President, Retail Insights, Wayne KurtzmanResearch Director, Social and Collaboration, Warren LaneResearch Analyst
This IDC Survey addresses tech buyer attitudes about how they expect their buying practices to change in the next three years. It examines tech buyers' perception of tech vendor's marketing function and their use of various digital communication channels for buying. The Survey is intended to help tech vendor executives better understand their buyers and, therefore, adapt their experience and marketing practices to improve customer experience and business results.
CMO Advisory Service , European Customer Experience Management Strategies , IDC Retail Insights: Worldwide Retail Intelligent Product Merchandising and Marketing Strategies , Social, Communities, and Collaboration