Abstract

This IDC Perspective summarizes key takeaways from Salesforce's Dreamforce 2019 for technology buyers, including discussion around new product releases and future product road maps.

"Salesforce has invested heavily in some key acquisitions and technologies to be able to continue to develop one of the prominent customer experience management platforms," said Alan Webber, program vice president, IDC's Customer Experience research practices. "At Dreamforce 2019, Salesforce further demonstrated its commitment to its strategy to build out the customer experience management platform with numerous product announcements and customer references. Organizations looking to improve the experience they provide to their customers should review and consider these announcements coming out of Dreamforce in their decision making."


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