TECH SUPPLIER Jan 2020 - Market Perspective - Doc # US45841620

IDC Strategic Alliances Leadership Council Highlights, December 2019

By: Christopher WebberResearch Director, Strategic Alliances, Steve WhiteProgram Vice President, Channels and Alliances

Abstract

This IDC Market Perspective highlights key insights shared at the December 12, 2019, Strategic Alliances and Ecosystems Leadership Council. The council continued to focus on critical topics that would assist senior alliance leaders in creating and enhancing ongoing value.

"Strategic alliances and related ecosystems provide a company with additional alternatives and options to improve its ROI and better leverage its internal assets. Alliances can enhance the overall customer experience, gain or retain brand recognition, provide timely access to critical markets, and accelerate growth of new product or solution adoption." — Christopher Webber, research director, IDC Strategic Alliances


Coverage

Subscriptions Covered

Strategic Alliances


Regions Covered

United States


Topics Covered

Vendor-partner relationship


Content


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