TECH SUPPLIER Jun 2020 - Market Share - Doc # US45917320

Worldwide Sales Force Productivity and Management Software Market Shares, 2019: Salesforce Gains More Incremental Revenue than All Others Combined

By: Gerry MurrayResearch Director, Marketing and Sales Technology

Abstract

This IDC study presents estimated 2019 sales force productivity and management software revenue shares in a total market valued at $11.2 billion.

"COVID-19 has radically changed the daily practice of field sales and the technology needed to make them as productive as possible," said Gerry Murray, research director of IDC's Marketing and Sales Technology research service. "Every rep is now a virtual rep and may be for an extended period of time. In addition, every deal is under much more intense financial scrutiny. As a result, there are significant new requirements for sales technology and skills, it's all about video and value."


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