TECH SUPPLIER Mar 2020 - Market Share - Doc # US46092820
Worldwide Wearables Market Shares, 2019: Apple Leads the Market in Volume and Value
This IDC study examines the market share of the major vendors in the worldwide wearables market in 2019.
"2019 saw a strong step forward for the worldwide wearables market, fueled by earwear and smartwatches," says Ramon T. Llamas, research director with IDC's Wearables team. "Earwear — commonly referred to as 'hearables' — continued to win over consumers as an upgrade to traditional headphones. Smartwatches, meanwhile, gained greater salience in the market with approachable designs and convenience-focused features. At the same time, fitness trackers have felt competitive pressure from other products, and other items like smart clothing cater only to a select niche of users. Altogether, the wearables market is on strong footing for continued growth."
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