TECH BUYER Mar 2020 - Tech Buyer Presentation - Doc # US46103720

Data Monetization Capabilities, Governance, and Planning — Future Enterprise Planning Guide

By: Meredith WhalenChief Research Officer, IDC

On-line Presentation


This IDC planning guide helps CIOs and other high-level IT leaders assess the opportunities for data monetization and outline a road map to ensure the needed capabilities, talent, and governance are in place. To be successful, the many stakeholders in a data monetization effort need to craft a thorough plan to create an effective offering, develop delivery capabilities, and mitigate risks. It is also important to understand the risks and steps required to successfully create and deliver new data-driven products, services, and experiences to external customers.

As businesses digitally transform their products, services, customer experiences, and operations, one very welcomed by-product is new varieties and sources of data. This ever-growing stockpile of data can be used to create a wide range of monetizable data services. A growing number of digital-savvy organizations have embarked on the journey to data monetization by generating new revenue from creating and selling data-driven products, services, and experiences to external customers.

This presentation is part of IDC's Future Enterprise Planning Guide series. Each module delivers key overviews, targeted advice, and peer insights to guide users through key parts of the digital transformation process.


  • 29 slides

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