TECH SUPPLIER Mar 2020 - Market Perspective - Doc # US46139020

Epson's PrecisionCore Inkjet Technology Takes Center Stage at Its First-Ever Channel Partner Conference

By: Robert PalmerResearch Vice President, Imaging, Printing, and Document Solutions


This IDC Market Perspective discusses Epson's first-ever channel partner conference held on March 4. During the event, Epson showcased its office printing portfolio and sought to make a bold statement with office equipment dealers and resellers, focusing on the differentiated value proposition enabled with its PrecisionCore Inkjet technology. With lofty goals in place, Epson is hoping to leverage what it believes is disruptive technology to carve out a strong position in the market for office workgroup and departmental printers.

"Office equipment dealers understand the differentiated value proposition that office inkjet technology brings to the market,” said Robert Palmer, research vice president, IDC's Imaging, Printing, and Document Solutions group. “Epson continues to stretch the boundaries of the office printing landscape by pushing its PrecisionCore inkjet technology into new products and market segments."



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