TECH BUYER Apr 2020 - IDC TechScape - Doc # US46154820

IDC TechScape: Worldwide Digital Transformation of New Product Development and Introduction, 2020

By: Jeffrey HojloProgram Director, Product Innovation Strategies

Abstract

This IDC study explores the technology elements necessary for manufacturers across the industry to digitally transform the new product development and introduction (NPDI) process.

"A big reason for a digital platform approach to NPDI is to enable manufacturers to be resilient to the inevitable global disruptions — pandemic, geopolitical unrest, weather catastrophe, or changing and evolving customer demand. The discussion about addressing disruptions such as these is typically centered on the supply chain, and this plays a critical role, obviously. However, for a supply chain to function optimally, it must be digitally connected in a closed loop back to product development, to manufacturing, and to customer service, demand, and experience. Digitally transformed NPDI that connects idea through customer experience and back in a closed loop is the ultimate flexible, resilient platform approach for a manufacturer," said Jeff Hojlo, program director, Product Innovation Strategies.


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