TECH SUPPLIER Mar 2020 - IDC Survey Spotlight - Doc # US46174819

Top 5 Business Priorities of Medium-Sized Business

By: Shari LavaResearch Director, SMB


This IDC Survey Spotlight cites data from our 2019 SMB Survey and shows the top 5 business priorities in medium-sized businesses (MBs), defined as 100-999 employees. It further demonstrates how those priorities shift as a business grow.

According to Shari Lava, research director, Small and Medium-Sized Business at IDC, "Our research shows that productivity becomes a much more critical priority as organizations grow and become more complex than in smaller businesses, including managing workflow and improving customer acquisition and customer service experiences. Technology solutions aimed at these buyer sizes need to reflect that in good times or in more challenging ones."


Subscriptions Covered

Small and Medium Business Markets

Regions Covered


Topics Covered

Small and medium-sized business

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