TECH SUPPLIER May 2020 - Market Perspective - Doc # US46266620

An AI-First Strategy to Thrive in the Digital Era: An Incumbent CIO Corner

By: Ritu JyotiProgram Vice President, Artificial Intelligence Research , Global AI Research Lead


This IDC Market Perspective discusses the industry dynamics propelling software incumbents' transformation in the DX era. It covers an incumbent (Adobe) CIO's insights and perspective on the industry transformation and how the company is redefining its priorities to lead in the digital era. This document helps software incumbents gain peer insights and industry needs.

"Leading digital organizations are exploiting AI-powered data insights to deliver personalized value services, optimize customer experience, explore new opportunities, and reduce the overall cost of doing business. Software incumbents are embracing an AI-first strategy to align with the enterprise's objectives and become a true enabler of digital transformation," says Ritu Jyoti, program vice president, AI research at IDC. "While most of the incumbents' transformation journey is in early stages, it is beginning to deliver some promising results onward to a growth trajectory."



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