TECH SUPPLIER May 2020 - Taxonomy - Doc # US46269720
IDC's Worldwide Marketing Taxonomy, 2020
By: Warren LaneResearch Analyst, Kathleen Schaub, Gerry MurrayResearch Director, Marketing and Sales Technology, Wayne KurtzmanResearch Director, Social and Collaboration, Karsten WeideProgram Vice President, Media & Entertainment
This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decision-making processes based on standardized resource allocations.
"Using IDC's marketing taxonomy, coupled with benchmarking against IDC's industry-leading database of technology marketing benchmarks, will enable executives to advance their investment management capabilities," says Kathleen Schaub, program vice president of IDC's CMO Advisory. "Executives should use this taxonomy as a tool to optimize the return on their activities and expenses across the marketing functions."