TECH SUPPLIER May 2020 - IDC Survey Spotlight - Doc # US46295220

Sales Tech CSAT Killers

By: Gerry MurrayResearch Director, Marketing and Sales Technology


This IDC Survey Spotlight focuses on understanding how vendor practices affect customer satisfaction. Our sample of U.S. large enterprises of 1,000+ employees is generally not very happy with sales technology vendors. Only 12.4% of respondents have no complaints, while 45% cited renewal increases, 40% lack of skills development, and 35% customer support as key CSAT killers.


Subscriptions Covered

Marketing and Sales Solutions

Regions Covered

United States

Topics Covered

Sales operations

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