This IDC Market Glance gives buyers a high-level view of the digital agency services supplier landscape. It shows a selection of the vendors and lays out key segments of the market.
The digital agency services market contains multiple vendor types with a diverse set of backgrounds. These vendors use a mix of business and IT consulting, technology implementation services, and creative services to help clients grow their brands, improve their customer experience (CX), connect better to customers, citizens, trading partners, and other stakeholders — and of course to drive up revenue.
WPP PLC, TTP plc, Atos S.A., Foolproof Ltd., iCrossing Inc., BORN Group Inc., RAPP, The Boston Consulting Group, Inc., Wieden+Kennedy, Batten & Company GmbH, MullenLowe Profero, TBWA Worldwide Inc., Big Red Rooster, Kin and Carta plc, The Kantar Group Ltd., TLGG, Credera Enterprises Company LLC, VCCP Group LLP, R/GA Media Group, Inc., Artefact, Smart Design, Javelin, ICF International, Inc., Dentsu McGarry Bowen LLC, NTT DATA Corporation, Jellyfish Group Limited, VMLY&R, Fahrenheit 212, Carat Global, Globant S.A., Omincom Group Inc., LUNAR, Merkle Inc., Serviceplan Group, Fujitsu Limited, Havas S.A., Havas Media, Motivate Design, ForwardPMX, The Imagination Group Limited, Bain & Company, Inc., Fjordnet Limited, KPMG International, frog design Inc., Wunderman Thompson LLC, IBM, Dentsu Aegis Network Ltd., BlueFocus Communication Group Co., Ltd., Critical Mass, Smart Digital GmbH, Wipro Limited, Cognizant Technology Solutions Corporation, Verizon Media LLC, Cambridge Consultants Ltd., Jack Morton Worldwide Inc., Huge LLC, Cognifide Ltd., Havas Creative, Dentsu Consulting, FBC (FutureBrand) Ltd., Digitas, Dept Holding B.V., PricewaterhouseCoopers LLP, Continuum Inc., Gate One Ltd., iProspect.com Inc., Accenture plc, Fitch Ratings Inc., McKinsey & Company, Dentsu X, Method Inc., AT&T Inc., S4Capital PLC, Axiom Zen, Isobar, Infosys Limited, Deloitte LLP, Geometry Global plc, Essential Design, Proximity Worldwide, MIRUM LLC, IDEO Inc., Capgemini Services SAS, Avanade Inc., McCann Relationship Marketing LLC, Valtech SE, Engine Group Inc., AND Digital, Daggerwing Group Inc., sparks & honey LLC, Acxiom LLC, Tata Consultancy Services Limited, Cambridge Design Partnership Ltd., Ernst & Young Global Limited, Ogilvy, Publicis Groupe SA, Targetbase, Jung von Matt AG, Interpublic Group of Companies, Inc., Epsilon Data Management LLC, Hearst Communications Inc., AKQA Inc.