TECH SUPPLIER Jul 2020 - IDC Survey Spotlight - Doc # US46367120

IDC Survey Spotlight: Marketing Tech Challenges

By: Gerry MurrayResearch Director, Marketing and Sales Technology

Abstract

This IDC Survey Spotlight presents findings on top marketing technology challenges based on responses from 100 U.S. large enterprises with 1,000+ employees. 35%+ of respondents cited integration, identity, and compliance as the three top challenges, and IDC provides recommendations for each.


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