TECH SUPPLIER Jul 2020 - IDC Survey Spotlight - Doc # US46367320

IDC Survey Spotlight: Sales Tech Challenges

By: Gerry MurrayResearch Director, Marketing and Sales Technology


This IDC Survey Spotlight presents findings on top sales technology challenges based on responses from 100 U.S. large enterprises with 1,000+ employees. More than 45% of respondents cited "identity, privacy, and consent management" as their top challenge. IDC provides recommendations for each of the top 3 challenges cited by respondents.


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