Abstract

This IDC Market Perspective discusses the five-phase journey to recovery from the COVID-19 pandemic and how it influences customer business outcomes, IT project priorities, and software buying criteria. IDC's worldwide May 2020 COVID-19 Impact on IT Spending Survey (conducted May 21–28, 2020) indicates how organizations are changing their technology road maps and cloud strategies as a direct result of the COVID-19 pandemic. This is our fifth IT spending survey for the COVID-19 pandemic, outlining the most relevant marketing and sales messages for technology vendors to help organizations transition swiftly from slowdown to growth.

"Future enterprise application purchases will favor vendors accelerating and innovating products and services as well as deepening and developing customer relationships," says Juliana Beauvais, research manager, Enterprise Applications at IDC. "Organizations are in the throes of determining how technology will help them move forward. Vendors should focus on determining the mindsight of each customer and match its value proposition accordingly."


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