TECH SUPPLIER Jun 2020 - Market Perspective - Doc # US46609920
Software Buying Influenced by Technology Road-to-Recovery Journey
By: Juliana BeauvaisResearch Manager, Enterprise Applications, Mickey North RizzaProgram Vice President, Enterprise Applications and Digital Commerce, Kevin PermenterResearch Manager, Enterprise Applications, Jordan JewellResearch Manager, Digital Commerce and Enterprise Applications, Eric NewmarkProgram Vice President - SaaS, Enterprise Apps, Industry Cloud, and Digital Commerce
This IDC Market Perspective discusses the five-phase journey to recovery from the COVID-19 pandemic and how it influences customer business outcomes, IT project priorities, and software buying criteria. IDC's worldwide May 2020 COVID-19 Impact on IT Spending Survey (conducted May 21–28, 2020) indicates how organizations are changing their technology road maps and cloud strategies as a direct result of the COVID-19 pandemic. This is our fifth IT spending survey for the COVID-19 pandemic, outlining the most relevant marketing and sales messages for technology vendors to help organizations transition swiftly from slowdown to growth.
"Future enterprise application purchases will favor vendors accelerating and innovating products and services as well as deepening and developing customer relationships," says Juliana Beauvais, research manager, Enterprise Applications at IDC. "Organizations are in the throes of determining how technology will help them move forward. Vendors should focus on determining the mindsight of each customer and match its value proposition accordingly."