TECH SUPPLIER Jun 2020 - Market Presentation - Doc # US46632919
Understanding the Potential Global Impact of COVID-19 on SMBs and How They Are Moving Forward
By: Naima CamaraSenior Research Analyst, European Small and Medium Business Program, Shari LavaResearch Director, SMB, Mark WalkerAssociate Vice President, South Africa, IDC, Jason BremnerResearch Vice President, Industry and Business Solutions, Tony OlvetGroup Vice President, Research, Serena Da RoldProgram Manager, Customer Insights & Analysis, Hitoshi IchimuraResearch Manager, IT Spending, IDC Japan, Shawn FitzgeraldResearch Director, Digital Transformation Strategies
This IDC Market Presentation analyzes the potential impacts of COVID-19 on the small and midsize business (SMB) market as reviewed by IDC's Small and Medium Business analysts from around the globe. This document includes select regional breakdowns of the size of the SMB market as well as government stimulus programs to assist SMBs. According to Naima Camera, senior research analyst, European Small and Medium Business Program, "Most SMBs have been propped up by governmental support schemes that provide immediate relief to keep businesses afloat. However, as this aid runs out, industry support becomes more crucial than ever. The SMBs that thrive after this crisis will have expedited their digital transformation trajectory at a rate that would not have seemed possible pre-COVID-19 crisis."
The document also gives early examples of vendors that have created programs specifically to assist SMBs and stories of business innovation, as well as potential high-level scenarios of what could happen next. According to Shari Lava, research director, IDC's Small Medium Business (SMB) Research Program, "In most markets globally, SMBs power the economy. Unlike other economic downturns in the recent past, technology is playing a key role in sustaining more SMBs through this economic downturn resulting from COVID-19." Vendors need to understand global dynamics of the SMB, now more than ever.
KitchHike, Inc, TELUS Corporation, THE HOWA BANK, LTD., Salesforce.com, Inc., BAUER GROUP INC., Hitachi, Ltd., WM Morrison Supermarkets PLC, Google LLC, LLOYDS BANK PLC, IBM, The Bank of Yokohama,Ltd., Rakuten, Inc., Wolters Kluwer N.V., Shopify Inc.