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This IDC Market Presentation analyzes the potential impacts of COVID-19 on the small and midsize business (SMB) market as reviewed by IDC's Small and Medium Business analysts from around the globe. This document includes select regional breakdowns of the size of the SMB market as well as government stimulus programs to assist SMBs. According to Naima Camera, senior research analyst, European Small and Medium Business Program, "Most SMBs have been propped up by governmental support schemes that provide immediate relief to keep businesses afloat. However, as this aid runs out, industry support becomes more crucial than ever. The SMBs that thrive after this crisis will have expedited their digital transformation trajectory at a rate that would not have seemed possible pre-COVID-19 crisis."

The document also gives early examples of vendors that have created programs specifically to assist SMBs and stories of business innovation, as well as potential high-level scenarios of what could happen next. According to Shari Lava, research director, IDC's Small Medium Business (SMB) Research Program, "In most markets globally, SMBs power the economy. Unlike other economic downturns in the recent past, technology is playing a key role in sustaining more SMBs through this economic downturn resulting from COVID-19." Vendors need to understand global dynamics of the SMB, now more than ever.


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