TECH SUPPLIER Jul 2020 - IDC Survey Spotlight - Doc # US46734620

Wave 8: The Latest U.S. Printing Spending Data Mirrors the Early June Wave 6 Results

By: Keith KmetzProgram Vice President, Imaging, Printing & Document Solutions


This IDC Survey Spotlight examines the Wave 8 data collected from July 7 to July 20, 2020, and compares it with the past seven data sets, starting in March. This data shows very similar results from the Wave 6 data collected from June 4 to 15.

In this eighth data set, the U.S. printer spending is gradually trending in a positive direction, but it is only a very slight movement in this direction. The U.S. data also continues an ongoing trend with a notable and greater level of volatility than the worldwide data set. While there are some encouraging signs in the data, we believe that a full recovery of, or back to normal, printer spending trend will be challenged by the establishment of a "next normal" where new work-from-home employees may have adopted workstyles that impact their typical use of printing assets.

We continue to examine the massive impact that the COVID-19 has had on the global economy and IT spending. Its presence has literally shutdown worldwide operations in business, in education, and across all facets of society.

In this latest data set, IDC combines the responses from Waves 1-8 to provide a timeline over the past several months regarding the perceptions and expectations for U.S. printer spending trends.


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