TECH SUPPLIER Sep 2020 - Market Perspective - Doc # US46781120

Do Customers Prefer Their Business Applications as Part of an Integrated Suite or as a Best-of-Breed Point Solution?

By: Mark ThomasonResearch Director, Mickey North RizzaProgram Vice President, Enterprise Applications and Digital Commerce, Aaron PolikaitisVice President of Research, Vendor Sourcing and Management, Zachary RabelSenior Research Analyst


This IDC Market Perspective focuses on customers' preference of business applications either as part of an integrated suite or as a best-of-breed point solution. In 2020, IDC added a new question to our annual SaaSPath User Survey, which is focused on business applications. The question we asked was "Would you prefer a [application type] application to be part of an integrated software suite or be a best-of-breed (BoB) point solution?" Overall, respondents strongly preferred integrated suites, but there were some surprises in the results.

"Companies demand scalable, efficient, and low-risk software solutions to solve their evolving business issues, and SaaSPath respondents strongly prefer applications offered within integrated suites. It is up to the best-of-breed point solutions to show how easily they can integrate and prove how much better they address the customer's current and future needs," said Mark Thomason, research director for Digital Business Models and Monetization at IDC.



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