TECH SUPPLIER Sep 2020 - Market Perspective - Doc # US46810020
What the C-Suite Knows That Others Don't
By: Juliana BeauvaisResearch Manager, Enterprise Applications, Mickey North RizzaProgram Vice President, Enterprise Applications and Digital Commerce, Kevin PermenterResearch Manager, Enterprise Applications, Jordan JewellResearch Manager, Digital Commerce and Enterprise Applications
This IDC Market Perspective analyzes IDC's COVID-19 Impact on IT Spending Survey (conducted August 5–17, 2020) by C-level and middle management responses. The C-suite's relatively positive views on 2020 and 2021 economic growth, IT spending, and software investments bode well for the future. Hopefully, executives can spread their optimism to the managers, directors, and VPs who also make enterprise application purchase decisions. Software vendors can apply numerous tactics to leverage positive C-suite sentiment.
"The global C-suite outlook is surprisingly optimistic during this time," says Juliana Beauvais, research manager, Enterprise Applications at IDC. "Software vendors need to make use of this relatively hopeful perspective and confidence in the future by engaging directly with C-suite executives. Tell your story, tying it directly to the interests and concerns of the C-suite while helping management make the business case for new application investments."
App stores, Application development software, Applications, COVID-19, Collaborative applications, Content management, Customer relationship management applications, Disaster recovery, Disk-based data protection, Enterprise applications, Global IT and economic markets, Governance, risk and compliance infrastructure, Information transformation, Procurement, Remote worker, Software, Software as a service, VoIP