TECH SUPPLIER Oct 2020 - IDC Survey Spotlight - Doc # US46924120

Wave 12: The Latest Wave Data Transitions to Next Year by Asking About COVID-19's Impact on 2021 Printer Spending Trends

By: Keith KmetzProgram Vice President, Imaging, Printing & Document Solutions


This IDC Survey Spotlight examines the Wave 12 data collected from September 26 to October 6, 2020. However, in this 12th data set, we ask a revised question, so this IDC Survey Spotlight does not compare these results with the past 11 data sets.

Since we are in the last quarter of 2020, IDC felt it was appropriate to switch the language of the question and to focus on 2021. As such, the question now asks, "Compared to your organization's actual spending in 2020 (after COVID-19 adjustments), how do you think your organization's actual spending on printers will change in 2021?" IDC compares worldwide results with the findings in North America.


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