TECH SUPPLIER Oct 2020 - Web Conference Proceeding: Tech Supplier - Doc # WC20201016

The U.S. Consumer Tech Landscape Heading into 4Q20

By: David MyhrerResearch Vice President

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Abstract

This IDC Web Conference highlights the most important consumer trends for the third quarter and how consumer sentiment and behavior have progressed with the continued evolution of the COVID-19 pandemic. Topics to be discussed include:

  • How concerned are consumers about COVID-19 at this point? How are their attitudes changing? How optimistic are they about tech spending?
  • How long will consumers continue to spend at this level on devices and services? Which devices and services are the top performers?
  • How have consumers' work and personal lives become intertwined?
  • How has this impacted multidevice usage in the pandemic? What are the implications for future usage and spend?
  • What is the level of consumer receptivity to new device types (e.g., dual-screen devices, foldable devices, etc.) and other new product launches (e.g., game consoles, 5G phones) in the midst of the pandemic?
  • What is the level of consumer optimism and propensity to spend going into the fourth quarter and the holiday season?
  • How will different consumer groups behave differently? What are the implications for marketers?

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