TECH BUYER Oct 2019 - IDC Perspective - Doc # AP45219619

Big Data and Analytics Practices in the Experience-Driven Business Environment of Southeast Asia

By: Jessie Danqing CaiSenior Research Manager, Christopher Lee MarshallAssociate Vice President

Table of Contents

Executive Snapshot

Figure: Executive Snapshot: Big Data and Analytics Practices in the Experience-Driven Business Environment of Southeast Asia

Situation Overview

Table: Cases of Big Data and Analytics (BDA) Practices in Southeast Asia (SEA)

Outsourced Model for Merchandising and Consumer Behavior Analytics — City Mart Holdings

In-House Developed Proof of Concepts (POCs) for Product and Process Innovation — Troo

Satellite Teams for Predictive and Traceable Supply Chain — Zuellig Pharma

A COE for Internal Data Monetization — United Overseas Bank

Redesigned DevOps Process for Predictive Credit Scoring — PT Bank Rakyat Indonesia

Advice for the Technology Buyer

Figure: The SEM Matrix of BDA Practices

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