Table of Contents

Executive Snapshot

Figure: Executive Snapshot: Key Takeaways from Oracle Modern Customer Experience 2018

Situation Overview

Highlights in Customer Experience

Essential Guidance

Highlights in Marketing Technologies

Essential Guidance

Highlights in Sales

Essential Guidance

Highlights in Digital Commerce

Essential Guidance

Highlights in Customer Service

Essential Guidance

Highlights in Digital Experience Management

Essential Guidance

Advice for Customer Experience Professionals

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Synopsis

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