TECH BUYER Apr 2020 - IDC Perspective - Doc # US44339918

The Convergence of Marketing and Advertising Technology Providing a Unified Customer Journey in Retail

By: Ornella UrsoSenior Research Analyst, IDC Retail Insights, Filippo BattainiHead of IDC Retail Insights, Europe

Table of Contents

Executive Snapshot

Figure: Executive Snapshot: The Convergence of Marketing and Advertising Technology Providing a Unified Customer Journey in Retail

Situation Overview

Figure: Marketing, Advertising in Retail CX

Retail Trends and Challenges

Figure: European Retailers' Top Priorities for Digital Advertising Activities

Retail Digital Marketing and Advertising Technologies

Examples of Retailers Aiming to Unify Customer Journey

Neiman Marcus: The Hyper-Personalization Approach to Customer Experience

Walmart: #'s Path to Unique Customer Journey

Conclusion

Advice for the Technology Buyer

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Related Research

Synopsis

Content


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