TECH SUPPLIER Sep 2019 - Market Forecast - Doc # US44445819

Worldwide and U.S. Digital Agency Services Forecast, 2019-2023

By: Douglas HaywardResearch Director, Worldwide Digital Strategy and Agency Services

Table of Contents

List of Attachments

IDC Market Forecast Figure

Figure: Worldwide Digital Agency Services Spending Snapshot

Executive Summary

Advice for Technology Suppliers

Market Forecast

Worldwide Digital Agency Services: Macro Services View by Region

Table: Worldwide Digital Agency Services Spending by Region, 2017–2023 ($M)

Worldwide Forecasts by Service Line and Segment

Table: Worldwide Digital Agency Services Spending by Service Line, 2017–2023 ($M)

Table: Worldwide Digital Agency Project Services Spending by Segment, 2017–2023 ($M)

Table: Worldwide Digital Agency Managed Services Spending by Segment, 2017–2023 ($M)

United States Forecasts by Service Line and Segment

Table: U.S. Digital Agency Services Spending by Service Line, 2017–2023 ($M)

Table: U.S. Digital Agency Services Spending by Segment, 2017–2023 ($M)

Market Context

Drivers and Inhibitors

Drivers

Continued Growth in Expectations of Customer Experience

Pressure on Senior Enterprise Leadership to Invest in Better CX and Innovation

Inhibitors

Political and Economic Uncertainty and Possible Economic Downturn

"Digital Fatigue" and Possible Disenchantment with Digital Transformation

Significant Market Developments

Niche Acquisitions of Agencies Continue

Clients Selectively In-House Some Marketing/Advertising Activities

Changes from Prior Forecast

Market Definition

Digital Agency Services Taxonomy

Table: IDC's Digital Agency Services Taxonomy

Methodology

Related Research

Content


Related Links