TECH SUPPLIER May 2019 - Market Perspective - Doc # US45043619

Mentor Marketing: The Future of Tech Branding

By: Gerry MurrayResearch Director, Marketing and Sales Technology

Table of Contents

Executive Snapshot

Figure: Executive Snapshot: Mentoring as a High-Tech Brand Attribute

New Market Developments and Dynamics

Advice for the High-Tech Marketer

Practice 1: Make Mentoring the Primary Attribute of Your Brand Identity

Challenge

Example: Salesforce and the Making of a Mentor Brand

Guidance

Practice 2: Move Training into Marketing

Challenge

Example: Chef and the Making of a Mentor Marketing Team

Guidance

Practice 3: Seek Mentor Marketers

Challenge

Example: Mintigo and the Making of a Mentor Marketer

Guidance

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Related Research

Synopsis

Content


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