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Table of Contents

IDC's Worldwide IT Channels and Alliances Taxonomy

Figure: IT Channels and Alliances Primary Segments

IT Channels and Alliances Taxonomy Changes for 2019

Figure: IT Channels and Alliances Primary Segments

Taxonomy Overview

Benefits of Deploying Partner Taxonomies

Vendors

Partners

Customers

IT Channels and Alliances Taxonomy Segmentation Description

Channel Relationships

Alliance Relationships

Partner Business Models

Quantitative Partner Segmentation

Figure: IDC's Partner Segmentation Grid
Figure: An Example of Plotting IDC's Partner Segmentation Grid

Qualitative Partner Segmentation

Services-Oriented Partners
Product-Oriented Partners
Resale-Oriented Partners

Partner Gravity Centers

Figure: Gravity Centers and Revenue Shares

Partner Activities

Resale, Referral, and OEM

Service Development

Table: Attributes of Primary Services Markets
Project-Oriented Services
Managed Services
Support Services

Build Own Products

Software
Hardware

Customer/Market Focus

Resale Purchase Models

Direct from Vendor

Distributor Two-Tier Model

Marketplaces

Definitions

Learn More

Related Research

Synopsis

Content


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