TECH BUYER Dec 2019 - IDC MarketScape - Doc # US45719919

IDC MarketScape: Worldwide AI in Enterprise Marketing Clouds 2019–2020 Vendor Assessment

By: Gerry MurrayResearch Director, Marketing and Sales Technology

Table of Contents

IDC MarketScape Figure

Figure: IDC MarketScape Worldwide AI in Enterprise Marketing Clouds Vendor Assessment

IDC Opinion

IDC MarketScape Vendor Inclusion Criteria

Advice for Technology Buyers

Vendor Summary Profiles

Acoustic

Strengths

Table: Acoustic AI Use Cases for Marketing

Challenges

Consider Acoustic When

Adobe

Strengths

Table: Adobe AI Use Cases for Marketing

Challenges

Consider Adobe When

Oracle

Strengths

Table: Oracle AI Use Cases for Marketing

Challenges

Consider Oracle When

SAP

Strengths

Table: SAP AI Use Cases for Marketing

Challenges

Consider SAP When

SAS

Strengths

Table: SAS AI Use Cases for Marketing

Challenges

Consider SAS When

Appendix

Reading an IDC MarketScape Graph

IDC MarketScape Methodology

Market Definition

Strategies and Capabilities Criteria

Table: Key Strategy Measures for Success: Worldwide AI in Enterprise Marketing Clouds, 2019–2020

Table: Key Capabilities Measures for Success: Worldwide AI in Enterprise Marketing Clouds, 2019–2020

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Related Research

Synopsis

Content


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