TECH BUYER Jan 2020 - IDC Perspective - Doc # US45929120

Marketing and the Future of Work

By: Amy Loomis, Ph.D.Research Director, Future of Work, Kathleen Schaub, Warren LaneResearch Analyst

Table of Contents

Executive Snapshot

Figure: Executive Snapshot: Leading Marketing into the Future of Work

Situation Overview

Future of Work Pillars

Figure: Future of Work Framework

Work Culture: Engaged and Empowered Workers Aligned to New Digital Skills

Workforce: Collaboration Between Humans and Technology

Workspace: Connected, Secure Work Environments Independent of Place or Time

A Conversation with IBM About the Future of Work

A Conversation About Work Culture

A Conversation About Workforce

A Conversation About Workspace

Advice for the Technology Marketing Leader

Future of Work Depends on Vision and Leadership

Figure: Future of Work Vision and Leadership

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Related Research

Synopsis

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