IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This IDC study examines the adoption of 5G — as many more operators target 2020 as a launching point for 5G services — through the lens of traditional mobile subscribers and cellular IoT connections across the Americas, Asia/Pacific, and ...
This IDC study provides the forecast for the 5G network infrastructure market for 2019–2023.
"While Release 15 paved the way for initial commercial 5G launches, Release 16 (1H20) and beyond will be what unlocks 5G's full potential ...
This IDC study examines some of the key technologies that are expected to trend upward in 2020, and it looks at ways in which IT and business services firms can address these technologies with customers to advance usage. The document highlights ...
This IDC study provides a comprehensive overview of the components, use cases and, where appropriate, key companies involved in the passenger economy market and ecosystem as covered by IDC. This study also introduces program and market breakdowns, ...
This IDC Market Forecast analyzes IT investments between 2019 and 2023 in Europe — which includes Western Europe (WE) and Central and Eastern Europe (CEE) — and provides a market size and forecast for IT spending by vertical market.
"Technology ...
IDC Innovators are emerging vendors with revenue <$100 million that have demonstrated either a groundbreaking business model or an innovative new technology — or both. This IDC Innovators study profiles Bragi, Nuheara, and Waverly Labs ...
This IDC Market Forecast provides an update on the emerging landscape for 5G service launches across the Asia/Pacific (excluding Japan) (APEJ) region, including projections for 5G in South Korea, Australia, China, India, and the full gamut ...
This IDC study provides a view of worldwide SD-WAN infrastructure market shares by vendor, covering both hardware revenue and software revenue.
"Enterprises are continuing to invest in SD-WAN technology, driven by myriad factors. Organizations ...
This IDC study presents the Japan customer relationship management (CRM) applications market performance in 2018 (revenue-based) and the market forecast from 2019 to 2023. For the purpose of analyzing and forecasting the market, IDC classifies ...
This IDC study presents the 2019-2023 forecast for the advanced versus basic augmented reality head-mounted devices market.
"As the augmented reality market grows, so does the need for different types of devices," says Ramon T. Llamas, ...
This IDC study provides a five-year forecast update for the worldwide smart home device market.
"While it's still early days for the smart home market, we expect to see considerable growth over the next few years, especially as consumers ...
This IDC study discusses our forecast for the worldwide smartwatch market for 2019–2023.
"The appeal of smartwatches will reach a broader audience in the years to come and resulting from that is a steady increase in shipments each ...
This IDC study provides an updated forecast for the worldwide augmented and virtual reality hardware market for the 2019–2023 period.
"The worldwide augmented and virtual reality markets are poised for strong and steady upward growth, ...
This IDC Market Forecast study examines the EMEA IoT infrastructure market for 2018–2023.
"The edge computing ecosystem is quickly developing, and IoT is one of the primary drivers of this evolution," said Gabriele Roberti, European ...
This IDC study presents the five-year forecast for smartwatches shipments in the United States.
"Smartwatches will continue to gain traction in the United States," says Ramon T. Llamas, research director for IDC's Wearables program. ...
This IDC study examines the active consumer install base for connected mobility and connected home devices in Canada for 2019–2023 and addresses the current state of this market in Canada.
"As the Canadian consumer continues to be ...
This IDC study is the fifth iteration of the Canadian business TV services forecast and updates Canadian Business TV Services Forecast, 2018–2022 (IDC Canada #CA43232018, July 2018).
"Over-the-top video and planned 5G ...
This IDC study identifies and quantifies the consumer fixed broadband services market opportunity in the United States, including an assessment of the drivers and inhibitors influencing the deployment, marketing, and pricing of fixed broadband ...
This IDC study provides market shares for the U.S. consumer fixed broadband market for full-year 2018.
"The consumer fixed broadband market continues to thrive, with nearly 96 million consumers subscribing to a home fixed broadband ...
This IDC study presents a forecast of paid OTT video subscription services in the United States through 2023. The dimensions covered in the forecast include total U.S. households that subscribe to at least one paid OTT service, total number ...
This IDC study presents a forecast of residential multichannel pay TV subscribers for the cable, satellite, and telco TV segments in the United States through 2023. Forecast segmentation reflects the three major market segments: cable, satellite, ...
This IDC study examines the market for digital agency services globally. It presents estimates of total demand in 2017 and 2018, and it forecasts future demand for 2019-2023.
"Digital agency services remain in high demand because ...
IDC Innovators are emerging vendors with revenue <$100 million that have demonstrated either a groundbreaking business model or an innovative new technology — or both. This IDC Innovators study profiles Help Lightning, Librestream, Scope ...
This IDC study is designed as a companion piece for IDC's Worldwide Semiannual Connected Consumer Spending Guide and provides a detailed description of the taxonomy, definitions, and methodology supporting IDC's Connected Consumer research ...
This IDC study forecasts digital Windows PC, macOS, Linux, and Chrome OS gaming through 2023. The digital PC games market includes Windows PC, macOS, Linux, and Chrome OS gamers aged 16+ who play at least monthly; associated spending on ...