IDC Research Types
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Provides brief overview coverage of what is happening in a market.
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Provides a study and interpretation of the results of a demand- or supply-side survey.
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
Stripe, a payments platform software vendor, held its second annual Stripe Sessions conference on September 20, 2018, at Pier 35 in San Francisco, California. At the event, Stripe discussed its strategy, including overviews of its new products. ...
On Thursday, September 20, Verizon announced the availability of its kid-friendly watch, the GizmoWatch. Designed by LG Electronics and available exclusively at Verizon Wireless, the GizmoWatch focuses on child safety, providing parents ...
After 18 months in development, Nintendo took the wraps off Nintendo Switch Online, a digital subscription service for the company's latest console, on September 19. While Nintendo is late to the subscription party, the service appears to ...
On September 12, Apple launched three new iPhones — the XS, XS Max, and XR — plus a fully redesigned Apple Watch Series 4 at its annual September launch event. Both the XS Max and the new Watch Apple have increased the starting prices, a ...
Apple sees a scale opportunity for its products, apps, and likely services in healthcare. This wouldn't be new news but for the credible steps toward scale.
The Apple Watch Series 4 announced on September 12 featured two FDA-approved ...
Lenovo announced results from its fiscal 1Q19 ending June 30, with revenue hitting $11.9 billion, up 19% year over year. The company's pretax income was $113 million, an improvement of more than $182 million from the year-ago quarter. Last ...
On Monday, August 20, Fitbit unveiled its latest fitness tracker, the Charge 3. For years, the Charge product line has been one of the company's best sellers and has historically been the test bed for new features on its fitness trackers. ...
On August 3, home security camera vendor Arlo Technologies issued its IPO and raised $163 million. While Arlo’s $16-per-share offering was lower than the initial range of $18 to $20, the stock soared 38% on its debut, which placed the company’s ...
At its Unpacked event in New York City on Thursday, Samsung unveiled its latest smartwatch, the Galaxy Watch. The new wearable keeps the same industrial design as previous models, gains some shortcuts for notifications and schedules, and ...
On July 31, Apple announced its FY 3Q18 earnings posting a quarterly revenue of $53.3 billion, an increase of 17% from the previous year but down 13% sequentially. Financial highlights included:
- iPhone shipments totaled 41.3 million, ...
Telia, the largest communication service provider in Sweden, has acquired Bonnier Broadcasting, from Bonnier AB, an established publisher and media company in Sweden.
This is the first European media acquisition by a telecom provider, ...
Verizon released its 2Q18 earnings on Tuesday, July 24, 2018, with a strong performance that beat Wall Street estimates and provided an uptick for Verizon's stock price at the close of the day. The quarter was also significant as it represents ...
On July 12, Kairos announced its acquisition of fellow facial recognition company EmotionReader for an undisclosed amount. Following the deal, Kairos will be able to enhance its service with emotion detection features and expand beyond its ...
Magic Leap executives hosted a live stream on July 11 that revealed that the company's first headset — the Magic Leap One (MLO), Creator Edition — will ship in 3Q18. IDC remains skeptical that Magic Leap One will deliver on the high level ...
On July 11 2018, Tesla Motors (NASDAQ:TSLA) was reported to have inked a major deal with the Chinese authorities to build a new plant, dubbed Gigafactory 3, in Shanghai, China. This wholly owned new factory is Tesla's first factory outside ...
JDA acquiring Blue Yonder is a demonstration of how retail software vendors are converging toward the IDC Retail Commerce Platform (IDC #EMEA43792118). The combination of JDA's long-term supply chain and merchandising experience and Blue ...
On June 21, 2018, the U.S. Supreme Court delivered a 5-4 decision on South Dakota v. Wayfair, ruling that states can require retailers to collect sales tax on online purchases, even if the selling company doesn't have ...
AT&T on Monday, June 25, 2018, agreed to acquire ad tech company AppNexus. AppNexus, mainly a demand-side platform (DSP), will help AT&T capitalize on the advertising business it recently acquired via the purchase of media giant ...
The International Society for Technology in Education (ISTE) held its annual conference and exhibition, ISTE 2018, this year in Chicago from June 24 to June 27, bringing educators, administrators, and technology companies together to show ...
On June 14, Recall Studios announced it has acquired artificial intelligence technology company Evolution AI for $200 million. Under the terms of the deal, Recall Studios will pay the acquisition price in the form of newly issued common ...
The assessment and collection of taxes is one of the oldest aspects of business. It has remained unchanged for centuries until recent technology changes began to reshape and realign the corporate tax management function. Today, the pace ...
Creator content is at a categorical legitimacy tipping point. Instagram TV (IGTV) has the potential to be the "nudge," as it fills a long-form video gap in Facebook's "family" of services in what is probably the most logical spot (Instagram). ...
OPPO is moving into new territory with the Find X, breaking away from its usual midrange products for developing markets and instead going premium in mature markets. The product is impressive, but the prices are high for a brand that is ...