IDC Research Types
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Provides brief overview coverage of what is happening in a market.
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Provides a study and interpretation of the results of a demand- or supply-side survey.
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This IDC Market Analysis Perspective (MAP) encapsulates IDC's insights and data on technologies, industry dynamics, and trends influencing the next-generation automotive market and ecosystem.
This IDC Survey document presents findings from IDC Canada's recent consumer surveys focusing on mature hardware — mobile phones. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase ...
This IDC Survey document presents findings from IDC Canada's recent consumer surveys focusing on mature hardware categories, specifically PCs (laptops and desktops) and tablets. The showcased data highlights consumer interest, ownership, ...
This IDC Survey Spotlight looks at trends in deployment plans around consumer IoT (smart digital assistants, video/presentation streaming devices, connected consumer appliances) in the workplace. Data comes from IDC's 2019 U.S. Enterprise ...
This IDC Market Analysis Perspective (MAP) provides an analysis of trends impacting the worldwide digital business models and monetization market (including subscription billing, price optimization, and usage intelligence). Review of the ...
This IDC Market Analysis Perspective (MAP) presents the U.S. consumer multiplay and broadband services market. The MAP is designed to provide clients the opportunity to engage with IDC's communications services analysts on the key issues ...
This IDC Market Analysis Perspective (MAP) summarizes IDC insights and data on technologies, industry dynamics, and trends influencing the digital commerce software market. This MAP presentation was designed to give clients the opportunity ...
This IDC Market Analysis Perspective encapsulates IDC insights and data on technologies, industry dynamics, and trends influencing the U.S. wireless service provider market.
This IDC Market Analysis Perspective (MAP) provides a view of the worldwide content delivery networks (CDN) market. The MAP presentation is designed to provide clients the opportunity to engage with IDC's CDN analysts on the key issues impacting ...
This IDC Market Analysis Perspective (MAP) presents an update on the U.S. multiscreen video market. The MAP is designed to provide clients the opportunity to engage with IDC on the key issues and trends impacting the multiscreen video market. ...
This IDC Market Presentation breaks down U.S. households by pay TV and paid over-the-top (OTT) video subscription status. It shows the following for U.S. households at the end of 2018:
- Share of U.S. households with a traditional ...
This IDC Market Analysis Perspective (MAP) looks at the current state of the worldwide wearables market, who the major players are, how technology buyers should consider wearables for business, where the market is heading, and finally provides ...
This IDC Market Presentation includes results from the European Edge Computing Launchpad research. It focuses on the edge computing vendor landscape, particularly in Europe. The scope of the study is to assess how edge computing players ...
This IDC Survey Spotlight highlights the results from a key question, "In what ways are you using your connected consumer devices." This IDC Survey Spotlight interprets and provides contexts for the key use cases to watch for in the coming ...
This IDC Market Analysis Perspective provides a view of the worldwide corporate tax management applications market. It is designed to summarize key trends driving the industry and provide clients with an opportunity to engage with IDC analysts ...
This IDC Market Analysis Perspective (MAP) provides detailed information on the Western European smart home market. It addresses key trends and market dynamics in the region, shifts in the competitive landscape, and market forecasts. Advice ...
This IDC Presentation provides IDC's perspective on the future of retail and emphasizes how important it is to adapt for the modern customer now. In this IDC Presentation, IDC Retail Insights answers three questions for the retail technology ...
This IDC Market Glance provides an overview of the current makeup of the digital commerce software market landscape, illustrates the participating vendors, and depicts the segments and structure of the market.
This IDC Market Analysis Perspective provides a snapshot of the U.S. and worldwide market for smart home solutions and looks at the key factors shaping this emerging category.
"Although in its relative infancy, the smart home market ...
This IDC Market Analysis Perspective provides detailed information on the Western European wearables market. It addresses key trends and market dynamics in the region, shifts in the competitive landscape, and market forecasts. Advice is ...
This IDC Survey Spotlight provides an overview on the evolution of the customer journey model in the past three years. The results, coming from IDC's 2019 Global Retail Innovation Survey, offer a specific focus on customer ...
This IDC Market Analysis Perspective provides a high-level view of the video game industry in 2019 and projects several key market segments through 2023. Total gamers, revenue/spending, and other metrics are broken down into three main branches ...
This IDC Perspective presents a study of the development of the China gaming cloud market in 2018. Major vendors including Alibaba, Tencent, and others are compared and analyzed, and the present situation of related cloud platforms in the ...
This IDC Survey Spotlight analyzes the relationship between a vehicle owner's age and his/her willingness to participate in the sharing of vehicle and driving data. This IDC Survey Spotlight is based on data from IDC's U.S. Consumer Connected ...