IDC Research Types
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Provides brief overview coverage of what is happening in a market.
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Provides a study and interpretation of the results of a demand- or supply-side survey.
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This IDC Tech Buyer Presentation looks at examples of digital grid implementations by utilities across the Asia/Pacific region. The digital grid is one of the four strategic programmes within IDC’s digital transformation taxonomy for the ...
This IDC Tech Buyer Presentation provides a summary of the digital transformation initiatives within the Canadian government sectors. Comprehensive data on the importance, adoption, benefits, and challenges of digital technologies such as ...
This IDC Survey describes the priorities and behaviors of buyers of digital strategy consulting services, worldwide. It includes data taken from respondent's answers to questions about a range of issues, including the following:
- What ...
IDC’s Australian State of the Digital Nation provides a comprehensive review of the entire Australian IT market, with a specific focus on shifting business attitudes, vertical growth breakdowns, and vendor performance.
This IDC Survey Spotlight illustrates the investment intentions for Canadian medium-sized and large businesses for adopting 3rd Platform solutions (cloud, enterprise social business, enterprise mobility, analytics) and innovation accelerators ...
This IDC Survey Spotlight presents results from IDC's December 2018 Technology Skills Survey (n = 1,438), a global survey of IT professionals and IT managers that examined the current and future importance of roles, skills, and training ...
This IDC Tech Buyer Presentation showcases how advanced segmentation ensures a better fit with small and medium-sized business (SMB) needs. The needs of small and medium-sized businesses varies greatly beyond traditional measures of number ...
This IDC Market Presentation provides latest trends as well as summary insights to the various strategic alliances taking place in the world from late 2015 until June 2019. The evolving partner role in a complex DX economy and why strategic ...
This presentation provides IDC's view of the Malaysian datacenter and colocation services market, with insights into adoption and buyer needs, a competitive assessment of key players, and essential guidance for technology suppliers. The ...
This IDC Survey examines two questions in a recent global survey of more than 1200 IT managers and IT professionals: What is your role in selecting or purchasing training/professional development for yourself? And, What is your role in selecting ...
This IDC Survey Spotlight focuses on the main differences between the wider trends in Europe and specific trends observable in the U.K. As such, this document provides deeper, country-level insights, which build on information already provided ...
This IDC Tech Buyer Presentation, delivered to the U.S. Faster Payments Council (FPC), explores the unique fraud threats and challenges facing real-time payments and offers a vision of an ideal fraud strategy, which requires multilayered, ...
This IDC Market Presentation (Strategic Alliances and Ecosystem Leadership Council–related presentation) provides insight related to the necessity for an improved "toolkit" for strategic alliances and ecosystem professionals, a proposed ...
This IDC Market Presentation looks at the nine pillars of the most successful partners the IDC Channels and Alliances team has seen.
In today's highly competitive environment business leaders from all industries and markets are looking ...
This IDC Market Presentation identifies the most artificial intelligence (AI)-focused digital transformation (DX) use cases by enterprise function, focusing on the immediate and midterm investment time frames. IDC's industry-agnostic functional ...
This IDC Presentation provides results from the IDC European Vertical Market Survey, 2018-2019, focused on European banking. This study provides an overview on how the European banking industry is evolving across countries and segments.
This IDC Survey presents the results of IDC's 2019 Canadian Top Executive Survey, which examines senior line-of-business executives and CIO priorities in the digital economy. The survey looks at how technology is being implemented ...
This IDC Survey Spotlight examines the most important skills for CIOs in Europe that require training in 2019. The document contains data from IDC's Technology Skills Survey, completed in December 2018. This global survey focuses ...
This IDC Survey report provides an overview of the key findings from two landmark IDC surveys in 2018. One was run in Europe (IDC Energy Insights European Utilities Survey, 2018), while the other was in the U.S. (IDC Energy Insights ...
This IDC Survey Spotlight examines the current role telcos play in enterprise customers' digital transformation (DX) activities versus the role enterprises would ideally like them to play, by country.
This IDC Survey Spotlight demonstrates the main IT and network challenges that enterprises are facing on their path to digital transformation. The document contains data from IDC's European Enterprise Communication Survey ...
This IDC Tech Buyer Presentation identifies the key digital transformation (DX) use cases associated with customer experience management (CXM) and provides guidance on how to prioritize them to develop a DX road map.