IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This IDC Survey Spotlight examines the factors that cause technology buyers to move their digital commerce applications off of public cloud deployments to the private cloud or on-premises. The data shown in this study comes from IDC's 2019 ...
This IDC Survey Spotlight provides insight into where the money is being spent within the advertising program budget and how it has changed over the past five years. Respondents to IDC's 2019 Tech Marketing Benchmark Survey showed ...
This IDC Tech Buyer Presentation discusses the Canadian regionalization of IDC FutureScape: Worldwide Health Industry 2020 Predictions (IDC #US44351519, October ...
This IDC Survey (33-slide presentation) summarizes findings from IDC's U.S. Gamer Survey, 2019, as it relates to virtual reality (VR) and augmented reality (AR) hardware adoption and app and video content use in gaming households. ...
This IDC Survey summarizes findings from IDC's 3Q19 U.S. Gamer Survey as it relates to the likely video game console hardware sales in the United States (and North America) during the 2019 holiday shopping season. The demographics ...
This IDC Survey addresses tech buyer attitudes about how they expect their buying practices to change in the next three years. It examines tech buyers' perception of tech vendor's marketing function and their use of various digital communication ...
This IDC Survey analyzes the selected results from IDC's Connected Health and Value-Based IT Investment Plans Survey, February 2019. The survey included 100 healthcare payers and 100 healthcare providers that shared ...
This IDC Survey analyzes IDC's latest primary research on enterprise plans for the Internet of Things (IoT) in Canada. In summer 2019, IDC surveyed 310 respondents asking enterprise IT decision makers about their IoT deployment plans through ...
This IDC Survey Spotlight looks at the top 10 worldwide use case adoption for AR/VR IT project-based services.
This IDC Survey Spotlight is based upon IDC's Worldwide IT Professional Services Survey carried out ...
This IDC Tech Buyer Presentation provides an overview of the worldwide telecommunications service provider industry for the half-year period ending June 2019. It also showcases the recent trends in various areas such as revenue, revenue ...
South Korea and Australia are the early adopters of 5G technology and services in the Asia/Pacific region. IDC expects Hong Kong, Taiwan, the People's Republic of China (PRC), Singapore, and Southeast Asian countries to roll out 5G services ...
This IDC Survey Spotlight highlights results from a key question, "In what ways are you using your connected consumer devices." This IDC Survey Spotlight interprets and provides contexts for the key technologies and regions to watch for ...
This IDC Survey provides an overview of the results from a U.S. survey of enterprises involving their use of managed services for workplace technologies. The survey involved 400 respondents from U.S. firms with 1,000+ employees. This survey ...
This IDC Market Analysis Perspective gives a high-level overview of key industry and technology trends, competitive landscape, IT spending forecasts, and business priorities for the Canadian banking sector.
"The Canadian banking industry ...
This IDC Survey reviews data collected in late 2018 in which we polled potential smartwatch owners on what motivates them to own a smartwatch, what features and functionalities they are looking for, and what accessories they are interested ...
This IDC Survey Spotlight examines the factors that cause buyers to select one digital commerce software application over another. The data shown in this study comes from IDC's 2019 SaaSPath Survey, which surveyed ...
This IDC Survey Spotlight examines types of artificial Intelligence applications being developed by traditional and cloud-native enterprises across all industries in the United States and with 500+ employees. It also investigates if an organization ...
This IDC Survey Spotlight looks at results from our United States 2018 Consumer Device Survey centering on which brands potential smartwatch owners preferred. We asked 482 survey participants — all of whom self-identified as ...
This report contains a summary of the current state of the Nigerian ICT market, drawing on various sources such as IDC's Black Book, Telecommunications Services Database, and annual CIO Survey. It leverages market analysis by different IDC ...
This IDC Market Presentation provides a summary of the current state of the Kenyan ICT market. It draws on sources including IDC's Black Book, Telecommunications Services Database, and annual CIO Survey. It leverages market analysis by IDC ...
This IDC Survey provides the results of IDC's 2019 Worldwide Services Leading Indicators Survey. Respondents were asked questions related to their overall spending intentions for 2019, their interest in IT services built around new ...
This IDC Market Analysis Perspective (MAP) provides detailed information on the Western European PC gaming market. It addresses key trends and market dynamics in the region, shifts in the competitive landscape, and market forecasts. Advice ...
This IDC Presentation discusses strategic considerations for carriers mulling MEC investments. This presentation was presented as a keynote session at the SDN NFV World Congress 2019, The Hague, Netherlands, on October 16, 2019.
The ...
This IDC Market Presentation highlights the latest IDC Quarterly Wearable Device Tracker results for the Western Europe wearables market. In this tracker, IDC follows more than 80 wearables makers in 16 countries, providing detailed shipment ...
This IDC Survey Spotlight highlights key results from IDC's 2019 Consumer Internet of Things Survey, with a focus on examining consumer usage patterns of smart assistants. The survey includes 1,502 respondents ...