IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
On August 29, 2018, Salesforce announced fiscal year 2Q19 earnings. As a whole, earnings were very strong with total revenue of $3.28 billion for the quarter, a 27% increase over 2Q18 in constant currency. Salesforce has managed to double ...
This IDC Market Presentation provides an analysis of the drivers and priorities for ICT spending in the Canadian transportation industry. This IDC Market Presentation explores how the air, rail, and trucking sectors in Canada approach ICT ...
This IDC PeerScape explores how and why IT leaders at three large corporations are honing their storytelling skills and prioritizing IT marketing efforts on the strategic agenda. One of the primary benefits of doing so has been continual ...
This IDC Perspective introduces IDC's Hierarchy of Customer Expectations, which illustrates key aspects of the commercial relationship from the customer's point of view. These expectations place specific demands on the marketing organization ...
Over the past 18 months, IDC has conducted extensive research within the Asia/Pacific (excluding Japan) (APEJ) region into the partner ecosystem. This set of market perspective papers highlights the key transformation areas that partners ...
This IDC Perspective discusses the evolution and the benefits of mobile POS solutions in the market today. The document provides a glimpse into the nature of problems that retailers face while they roll out initiatives to cater to today's ...
“2017年中国保险行业业务发展稳中向好，产品保障功能凸显，资金运用收益稳步增长，行业风险防控能力持续增强，行业转型成效初显。值得一提的是，保险科技投入力度加大，大数据、人工智能、区块链、移动互联网、物联网等前沿技术广泛运用于产品创新、保险营销和公司内部管理等方面。依托于互联网保险对部分标准化传统保险的快速替代及场景创新型产品带来的增量市场，互联网保险创新业务保持高速增长。未来几年，中国保险行业信息化将继续朝着支持业务创新和管理创新的方向发展，除了核心业务系统将会继续成为重点领域外，中国保险行业IT解决方案市场将更加关注产品与渠道创新和风险控制等，相应的解决方案将成为中国保险行业解决方案市场投资增长较快的子市场。IDC预计，2022年中国保险行业IT解决方案市场的规模将达到17802.36百万元，2018–2022年的年复合增长率为22.0%。”——IDC行业研究与咨询服务部高级研究经理方正说。
...On July 12, Kairos announced its acquisition of fellow facial recognition company EmotionReader for an undisclosed amount. Following the deal, Kairos will be able to enhance its service with emotion detection features and expand beyond its ...
This IDC study examines the vendor revenue performance in the CRM applications market for 2017. The CRM applications market grew an outstanding 10.1% in 2017 to reach $37.1 billion in revenue. Despite acquisitions, the top 5 vendors represented ...
This IDC study represents a vendor assessment of the learning management and development capabilities offered as part of an integrated talent management solution through the IDC MarketScape model. This assessment discusses both quantitative ...
This IDC Vendor Profile assesses SAP Marketing Cloud with respect to the AI-enabled use cases currently in market, its road map, and its platform for enabling partners and customers to leverage its AI platform in its marketing applications.
...This IDC Perspective projects how the current marketing staffing trends will evolve to a future marketing organizational structure, discusses why this evolution is necessary, and provides guidance on how companies can best work toward a ...
This IDC Perspective is one of a series of documents that looks at the impact of innovation accelerator technologies like AI on the customer experience.
"Artificial Intelligence is a key technology in improving the engagement with ...
This IDC study explores global trends in advertising software usage and spending. It covers spending in the United States, Canada, Western Europe (WE), Central and Eastern Europe (CEE), the Middle East and Africa (MEA), Japan, the Asia/Pacific ...
This IDC study discusses digital transformation (DX) in the customer experience that companies provide and its influence on prioritizing use cases for investment as well as the strategic priorities and programs that are driving technology ...
At SAP SAPPHIRE NOW 2018, held June 5–7 in Orlando, Florida, SAP took on the CRM applications market with a new/rationalized set of cloud-based CRM offerings. The new CRM "suite" offering will be sold under the name SAP C/4HANA, to complement ...
This IDC Vendor Profile examines Adobe Systems' machine learning technology branded as Adobe Sensei. It evaluates a rich catalog of Adobe Sensei services in terms of availability, usability, costs, and key use cases.
The cold start problem — in which training data is far from being optimal for the engine of machine intelligence to kick-start or run at satisfactory conditions — is prevalent in the enterprise world, where the data layer consists mostly ...
This IDC Vendor Profile examines the AI/ML capabilities of IBM's Watson Marketing. IDC focuses on two areas: uses cases for which there are AI-enabled functions currently in market and the availability and breadth of services within its ...
This IDC Vendor Profile analyzes Blackbaud, a company that offers a broad range of solutions for the social good community. IDC categorizes Blackbaud in the marketing cloud platform segment of the marketing technology market. This document ...
This IDC Survey Spotlight discusses results from the CloudView 2018 Survey, which polled 5,740 organizations across 48 industries (such as financial services, government, healthcare, life sciences, manufacturing, oil and gas, ...
This IDC Perspective offers customer experience professionals six roles of specific sets of insights from the Oracle Modern Customer Experience 2018 event. The theme of the event was about modern customer experience, and IDC analysts presented ...
This IDC study provides a functional structure of the global insurance industry. It focuses on the business lines and functions within insurance that drive technology spending and provides the fundamental organization behind IDC Financial ...
This IDC Manufacturing Insights report uses the IDC MarketScape model to provide an assessment of a number of providers participating in the worldwide trade planning management market. The IDC MarketScape is an evaluation based on a comprehensive ...