IDC Research Types
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides brief overview coverage of what is happening in a market.
IDC MaturityScape Benchmark
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Methods and Practices
Top 10 Predictions
IDC Survey Spotlight
Market Analysis Perspective
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a study and interpretation of the results of a demand- or supply-side survey.
Vendor Needs and Strategies
On August 29, 2018, Salesforce announced fiscal year 2Q19 earnings. As a whole, earnings were very strong with total revenue of $3.28 billion for the quarter, a 27% increase over 2Q18 in constant currency. Salesforce has managed to double ...
This IDC PeerScape explores how and why IT leaders at three large corporations are honing their storytelling skills and prioritizing IT marketing efforts on the strategic agenda. One of the primary benefits of doing so has been continual ...
This IDC Perspective introduces IDC's Hierarchy of Customer Expectations, which illustrates key aspects of the commercial relationship from the customer's point of view. These expectations place specific demands on the marketing organization ...
Over the past 18 months, IDC has conducted extensive research within the Asia/Pacific (excluding Japan) (APEJ) region into the partner ecosystem. This set of market perspective papers highlights the key transformation areas that partners ...
This IDC Perspective discusses the evolution and the benefits of mobile POS solutions in the market today. The document provides a glimpse into the nature of problems that retailers face while they roll out initiatives to cater to today's ...
On July 12, Kairos announced its acquisition of fellow facial recognition company EmotionReader for an undisclosed amount. Following the deal, Kairos will be able to enhance its service with emotion detection features and expand beyond its ...
This IDC study examines the vendor revenue performance in the CRM applications market for 2017. The CRM applications market grew an outstanding 10.1% in 2017 to reach $37.1 billion in revenue. Despite acquisitions, the top 5 vendors represented ...
This IDC study represents a vendor assessment of the learning management and development capabilities offered as part of an integrated talent management solution through the IDC MarketScape model. This assessment discusses both quantitative ...
This IDC Vendor Profile assesses SAP Marketing Cloud with respect to the AI-enabled use cases currently in market, its road map, and its platform for enabling partners and customers to leverage its AI platform in its marketing applications....
This IDC Perspective projects how the current marketing staffing trends will evolve to a future marketing organizational structure, discusses why this evolution is necessary, and provides guidance on how companies can best work toward a ...
This IDC Perspective is one of a series of documents that looks at the impact of innovation accelerator technologies like AI on the customer experience.
"Artificial Intelligence is a key technology in improving the engagement with ...
This IDC study explores global trends in advertising software usage and spending. It covers spending in the United States, Canada, Western Europe (WE), Central and Eastern Europe (CEE), the Middle East and Africa (MEA), Japan, the Asia/Pacific ...
This IDC study discusses digital transformation (DX) in the customer experience that companies provide and its influence on prioritizing use cases for investment as well as the strategic priorities and programs that are driving technology ...
At SAP SAPPHIRE NOW 2018, held June 5–7 in Orlando, Florida, SAP took on the CRM applications market with a new/rationalized set of cloud-based CRM offerings. The new CRM "suite" offering will be sold under the name SAP C/4HANA, to complement ...
The cold start problem — in which training data is far from being optimal for the engine of machine intelligence to kick-start or run at satisfactory conditions — is prevalent in the enterprise world, where the data layer consists mostly ...
This IDC Vendor Profile examines the AI/ML capabilities of IBM's Watson Marketing. IDC focuses on two areas: uses cases for which there are AI-enabled functions currently in market and the availability and breadth of services within its ...
This IDC Vendor Profile analyzes Blackbaud, a company that offers a broad range of solutions for the social good community. IDC categorizes Blackbaud in the marketing cloud platform segment of the marketing technology market. This document ...
This IDC Perspective offers customer experience professionals six roles of specific sets of insights from the Oracle Modern Customer Experience 2018 event. The theme of the event was about modern customer experience, and IDC analysts presented ...
This IDC study provides a functional structure of the global insurance industry. It focuses on the business lines and functions within insurance that drive technology spending and provides the fundamental organization behind IDC Financial ...
This IDC Manufacturing Insights report uses the IDC MarketScape model to provide an assessment of a number of providers participating in the worldwide trade planning management market. The IDC MarketScape is an evaluation based on a comprehensive ...