IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
Today, SAP announced two executive board–level position changes. Adaire Fox-Martin, a member of the executive board of SAP SE leading Customer Success, is leaving at the end of January. In addition, SAP noted the hiring of Julia White for ...
On January 13, VMware announced that CEO Pat Gelsinger will leave the company to become the CEO of Intel, effective February 15. Current Intel CEO Bob Swan is stepping down after taking over the position, first as interim CEO for seven months ...
This IDC Survey document presents results from IDC's European Internet of Things (IoT) Decision Maker Survey, conducted in October 2020. The survey probed European organizations’ adoption of IoT solutions and plans for adoption in the context ...
This IDC Market Note discusses QA's offerings and initiatives, focusing on its programs to reskill the wider workforce and expanding the tech talent pool through apprenticeships.
This IDC Survey Spotlight analyzes the key priorities for European organizations with regards to human resources. The analysis is based on the European Software Survey conducted by IDC in November 2020 and breaks down the major challenges ...
This IDC Market Note is part of our Women in Tech research series. It discusses AWS' initiatives around diversity and inclusion in Europe, focusing on its programs through the talent life cycle to attract and retain women in technical roles.
...This IDC Market Forecast analyzes the development of the business fixed data services market in Europe with an outlook to 2024. This market includes internet access, private IP, Ethernet, very-high bandwidth, cloud connectivity, and legacy ...
This IDC Survey Spotlight analyzes the maturity of retailers' customer journey models to improve real-time contextual customer experience (CX) personalization. It explores how retailers' customer journey models have changed since 2017 onward ...
This IDC study presents IDC's taxonomy of the cybersecurity software and appliance market. It provides definitions of security solutions in five functional markets, four product types, and three deployment types. This taxonomy forms the ...
This IDC Market Note summarizes key messages from KPN's annual Industry Analyst Day for its Business division on October 8 and corporate strategy update on November 24. It also provides IDC's perspective on both events.
This IDC Survey Spotlight presents key use cases for video assets from IDC's November 2020 Digital Experience and Video Platforms Survey. The analysis also highlights how the COVID-19 pandemic shifted the use of video from ...
Quest Software is a leading provider of system management and database tools and utilities, including the Toad product line for database development and tuning, the SharePlex product for database replication, and the monitoring tools Foglight ...
This IDC study presents the U.S. wearable computing device forecast for the 2021–2025 period.
"Vendors will target a broader swath of users with multiple devices available with different feature sets and prices," says Ramon T. Llamas, ...
This IDC study provides the worldwide augmented and virtual reality hardware forecast for the 2021–-2025 period.
"The worldwide AR and VR market is poised for a return to growth," says Ramon T. Llamas, research director, IDC's Augmented ...
This IDC Market Presentation analyzes a selection of data from IDC's Global Retail Innovation Survey, 2020. The analysis focuses on key worldwide findings from the viewpoint of the main retail subsegments (food and grocery, ecommerce ...
The news that NCR is adding to its ecommerce capabilities with the purchase of Freshop comes during a time when most businesses, from retailers to grocers to restaurants, remain hyperfocused on ecommerce strategies to counteract restrictions ...
This IDC Market Presentation summarizes the worldwide storage software and basic storage (public cloud IaaS) market performance during the third calendar quarter of 2020 (3Q20). It also provides select historical and forecast data, along ...
This IDC Market Note captures IDC's observations and discussions on the key ML/AI software–, tools–, and solutions–related announcements at AWS re:Invent 2020. It covers Amazon SageMaker Clarify, Amazon SageMaker Data Wrangler, Amazon SageMaker ...
This IDC Market Presentation provides latest trends (January to December 2020) as well as summary insights to the various strategic alliances taking place in the world from late 2015 until December 2020. The impact of COVID-19 on partnerships, ...
This IDC Market Forecast analyzes the European unified communications as a service market over the 2019–2024 forecast period.
"Cloud-based communication enables businesses to adapt their work environments to their distributed workforce, ...
This IDC Perspective looks at the key trends and vendors in Europe driving workplace transformation and the Future of Work through UC&C tools. Collaboration that facilitates Future of Work best practices is no longer linked to the use ...
This IDC Market Note includes imaging, printing, and document solutions news for November and December 2020.
This IDC Market Presentation discusses how business dynamics and the availability of cloud applications are resulting in companies reexamining the best alternative to create market disruption or enhance their portfolio. As a result, strategic ...
This IDC Market Presentation discusses the impact of the current business environment on greater focus and reliance on IP co-creation and enablement. In addition, the presentation evaluates how has the evolution of alliances impacted the ...
This IDC Survey Spotlight, based on the IDC European Tech and Industry Pulse Survey, 2019–2020, analyzes respondents that are adopting or planning to adopt one technology that also adopt or plan to adopt another technology. It shows ...