IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
“高质量发展”是中国制造业2019年的主旋律，而新兴技术在制造业不同场景的落地和迭代更新则是制造业高质量发展的支撑。制造业拥有庞大复杂的产业链以及丰富的产业生态，新兴ICT技术在产业链各个层级使用的情况如何？各ICT技术的支出多少？有哪些应用场景？产业生态构成如何？这些问题都在本报告中得以体现。
“了解中国制造业产业链各个环节的技术投资重点和应用场景，深刻洞察产业生态构成，无论对于制造商进行技术投资，还是选择技术合作伙伴，都大有裨益。”——IDC中国Manufacturing ...
本文主要洞察了疫情爆发后政府ICT市场和智慧城市市场所经受的考验、应对措施、暴露的问题，以及对政府用户相对成功的应用案例进行了分析。
“面对疫情的影响，中国政府所保有的举国体制是抗“疫”的关键所在，政府ICT市场也在这种机制下保持稳定发展，IDC预测第一季度政府ICT市场的增长率受影响较小，保持在6.9%左右。同时，面对疫情带来的冲击，中国政府出台的“新基建”政策无疑给中国产业结构转型、智慧社会建设以及政府数字化转型带来一定的对冲效应以及新的发展契机。IDC预测2020年全年政府ICT市场将会迎来新的一轮建设浪潮，全年政府ICT市场增长率将达到12%左右。”——IDC政府行业与智慧城市组研究经理詹墨磊表示。
...本研究对数字经济和未来企业进行了系统梳理，首先介绍了数字经济的概念与特征，指出成为未来企业是抓住数字经济商机的核心策略；分析了未来企业成熟度框架的五个阶段和五大维度；介绍了打造未来企业的最佳实践；并提供了行业用户在部署未来企业和数字化转型战略方面的参考建议。
IDC中国互联网行业研究经理薛宇表示：“数字经济下，数字化转型与创新是企业赢得未来的必由之路。在经济全面数字化、数字技术发展日新月异、互联网由消费侧向供给侧发展的背景下，所有的企业都应重新审视自身的数字化战略，坚定走数字化道路，成为未来企业。”
...2019年12月底中国武汉市爆发了新冠肺炎疫情，从2020年1月到2月，疫情持续扩散和发展。中国传统的春节假期延期，餐饮、零售、影院、旅游景点等都相继关闭，很多企业假期后也推迟复工时间至2月底，人们的生产生活等都受到了很大影响，中国乃至全球经济和ICT市场也受到波及。
为了分析新冠肺炎对经济和ICT市场的影响，IDC中国从2月3日到2月18日调研了190位企业高管，包括69位来自ICT产品与服务解决方案商的高管和121位来自行业用户的CXO。了解他们对以下问题的看法：疫情发展、疫情对经济的影响、疫情对行业和企业的影响、疫情对ICT花费及产品与技术的影响、疫情后企业数字化转型的重点举措等，本报告就是基于此次定量调研的分析和总结。
"新冠肺炎疫情充分体现了IT和数字化转型的价值，企业的CXO要充分利用这个契机，把危机变为商机，加速推进与实施新的数字化转型策略，支持企业疫情后寻找业务突破点和创新点，实现企业健康可持续发展。"IDC中国区副总裁兼首席分析师武连峰先生表示。
...报告为您洞察四大问题：
- 什么是数字经济：IDC采选业界共识的数字产业化和产业数字化作为数字经济的研究范畴，同时定义数字经济的核心是数字化产品和服务。
- 为什么发展数字经济：数字经济占比大（30%+）、数字经济驱动性强（2倍速GDP）、数字经济提升国家竞争力（数字经济+制造业）、数字经济调整人才结构（80万+AI在客户关系管理领域增加工作机会）是四个发展数字经济的主要原因。
- 数字经济发展趋势如何：政策与资源倾斜加快（8大政府主导科技峰会）、行业数字化转型如火如荼（超过67%的中国千强企业将数字化转型作为公司核心战略）、数字化产业和服务全方位渗透（两倍速传统产品和服务）、新技术不断涌现。
- 如何发展数字经济：深刻理解政策、行业与技术趋势，政府主导营造良好的营商环境，企业和组织整合各类可用资源，企业建立多方共赢生态。
IDC副总裁武连峰先生表示："在数字经济中，数字化产品和服务是核心，而信息和如何使用信息是数字化产品和服务的成功保障。行业用户和ICT厂商必须掌握数字经济的特征并把它们融入业务运营和企业文化的核心，深刻理解未来政策、未来技术、未来生态、未来行业、未来工作的内涵与发展趋势，加速成为数字化原生企业（DNE），这是在数字经济时代实现全方位转型，赢取未来先机的关键。"
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