IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This IDC study represents a vendor assessment of Salesforce implementation services through the IDC MarketScape model. This assessment discusses both quantitative and qualitative characteristics that explain success in the Salesforce implementation ...
This IDC Survey focuses on adoption, spending, and vendor preferences across a broad range of communication services and technologies in Canadian enterprises and includes new questions on the impact of the COVID-19 pandemic. This document ...
This IDC Market Presentation provides an overview on the status of SD-WAN services in Canada. We answer some current questions about SD-WAN: What are its drivers? What is the current level of adoption? What impact will the COVID-19 pandemic ...
This IDC Market Presentation examines recent survey data that questioned Canadian medium-sized and large businesses on the brand perception, awareness, and usage of many of the largest IT services providers in Canada. The document primarily ...
This IDC study reviews the top IT service providers in Canada. Market share is derived from information collected from IT and business services providers, as well as additional IDC primary research and information presented in the public ...
This IDC study examines the Canadian communications services sector market shares and provides a competitive overview of each market segment for the full year 2019. The importance of novel next-generation network technologies is moving to ...
This IDC Survey presents findings from IDC's recent consumer survey on consumer behaviors and services, particularly the impact due to the COVID-19 outbreak and the subsequent restrictions in Canada.
Results presented in this document ...
This IDC Market Presentation analyzes the potential impacts of COVID-19 on the small and midsize business (SMB) market as reviewed by IDC's Small and Medium Business analysts from around the globe. This document includes select regional ...
This IDC Survey presents findings from IDC's recent consumer surveys on the wireless, internet, home phone, TV services, and OTT video markets in Canada.
Results presented outline consumer perceptions and the current state of the previously ...
This IDC Market Perspective updates IDC Canada's previous analysis of Canadian communications service providers' 2019 capital expenditure (capex) forecasts. We analyze major drivers of capex spending including 5G wireless and the impact ...
This IDC Market Perspective reviews the wave of communications infrastructure acquisitions made in the fibre-optic and cellular tower distribution businesses by two major emerging global infrastructure players in recent months before the ...
This IDC Market Perspective analyzes the federal government's policy demand that Canada's Big 3 wireless providers reduce prices by 25 per cent in two years, a regulatory proposal to spur wireless resellers (so-called MVNOs) and considers ...
This IDC Market Glance provides a snapshot of the current data-driven policing landscape globally, including the definitions of the major segments of the market, the structure of the market, and the key vendors within each segment.
This IDC Market Presentation provides an analysis of Canadian brand perceptions of managed security service providers (MSSPs). It is part of an annual series of brand perception documents that cover the various security markets in Canada. ...
This IDC Survey analyzes IDC's latest primary research on the Internet of Things (IoT) in Canada. In summer 2019, IDC surveyed 310 IT decision makers about their organization's IoT deployment plans by industry-specific solution. Those who ...
This IDC Market Glance provides a look at the current makeup of the connected health landscape, illustrates who some of the major players are, and depicts the segments and structure of the market.
This IDC Market Glance examines the video surveillance market. The video surveillance market is a thriving market characterized by many participants and very few dominant ones. Competition is driving innovation and merger and acquisition ...
This IDC Survey focuses on adoption, spending, and vendor preferences across a broad range of communication services and technologies in Canadian enterprises. This Survey is a refresh of IDC Canada's annual survey conducted with businesses ...
This IDC Market Analysis Perspective provides detailed information on Canadian customer adoption and spending on managed cloud services. IDC views managed cloud services as an extraction view of IDC's technology outsourcing services markets ...
This IDC Market Glance provides a glance at the type of vendors and providers that make up the precision agriculture market.
This IDC study reviews the top IT service providers in Canada. Market share is derived from information collected from IT and business services providers as well as additional IDC primary research and information presented in the public ...
This IDC Survey Spotlight illustrates the market perceptions for Canadian medium-sized and large businesses and their willingness to consider and recommend Canadian IT and business services providers. The document contains data from IDC's ...
This IDC Survey document examines recent survey data that questioned Canadian medium-sized and large business on the brand perception, awareness, and usage of many of the largest IT services providers in Canada. The document primarily assesses ...
This IDC Market Presentation provides an overview of the datacenter and infrastructure-based cloud services markets. As part of IDC's ongoing work in the area of datacenter-managed services, we explored the datacenter service provider landscape ...