IDC Research Types
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides brief overview coverage of what is happening in a market.
IDC MaturityScape Benchmark
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Methods and Practices
Top 10 Predictions
IDC Survey Spotlight
Market Analysis Perspective
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a study and interpretation of the results of a demand- or supply-side survey.
Vendor Needs and Strategies
This IDC Perspective addresses a fundamental challenge in retail that is often ignored. Marketing investments are some of the largest poorly analyzed investments in a retail organization. The true commercial impact of marketing spend is ...
This IDC study reviews shares for the enterprise applications market, which saw strong growth in 2019. Digital transformation strategies are helping accelerate the pace of change in the enterprise applications market, largely thanks to the ...
This IDC study forecasts APEJC revenues for the CRM applications market for 2019–2024.
"The CRM market will continue to witness a substantial growth in APEJC from 2021. Organizations will invest in big data and analytics tools to ...
This IDC study presents estimated 2019 marketing campaign management software revenue shares in a total market valued at $13.8 billion.
"Marketing campaign management software is expected to suffer less economic damage than other ...
This IDC study provides historical data (2015–2019) and forecast data (2020–2024) for the worldwide marketing campaign management software market.
"The effect of the global economic slowdown on marketing technology has been broad but ...
This IDC study presents estimated 2019 sales force productivity and management software revenue shares in a total market valued at $11.2 billion.
"COVID-19 has radically changed the daily practice of field sales and the technology ...
This IDC study provides historical data (2015–2019) and a forecast data (2020–2024) for the worldwide sales force productivity and management software market.
"The sales force productivity and management software market will continue ...
This IDC study provides a detailed description of IDC's functional area research. It should be used as a companion piece for IDC's Worldwide Semiannual IT Spending Guide: Line of Business program as well as all functional area research to ...
This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decision-making ...
This IDC Market Note provides highlights of the Adobe Digital Experience Summit 2020 conference, including highlights of the key announcements with an emphasis on new innovations in AI and real-time data in Adobe Experience Cloud.
This IDC Perspective contributes ideas and recommendations from analysts, clients, and event experts to assist marketing leaders with adapting. Guidance on empathic communications, event virtualization, and managing under uncertain conditions ...
This IDC Perspective reviews how optimized marketing and advertising can effectively improve real-time contextual personalization. The study presents the key retail market trends (at the worldwide level and in Europe), advertising and marketing ...
This IDC Perspective addresses the impact of the COVID-19 pandemic on sales and the necessity of transitioning all sales reps from field to virtual. It includes recommendations for assessing the sales tech stack and relationships with customers ...
This IDC study presents the size and growth for the customer data platform (CDP) market worldwide.
"Data is the global food supply for customer experience," said Gerry Murray, director, Marketing and Sales Technology research at IDC. ...
Empathy is felt when organizations can capture micro-moments and recommend next-best actions to move customers closer to their jobs to be done. To this end, organizations must focus on effective conversations since every interaction with ...