IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This IDC FutureScape Web Conference presents a discussion by IDC's Al Gillen on the key developments that will impact the world of developers and application development over the next one to five years. Senior IT leaders and line-of-business ...
This IDC Presentation was presented at the IDC DevOps Conference in September 2019 in London. It followed Jen Thomson's keynote: DevOps-Led Business Transformation.
Artificial Intelligence (AI) is becoming increasingly vital to DevOps ...
This IDC Web Conference presents a discussion by IDC's Alan Webber on the impact that new technologies, like artificial intelligence and analytics, and growing volumes of customer data will have on the customer experience, and ultimately ...
This IDC Tech Buyer Presentation offers a snapshot of how logistics robotics are operating in today's facilities, explores the fundamental value of robotics to supply chain managers, shares how early adopters have benefited, and then explains ...
This IDC Web Conference presents a discussion by IDC's Frank Dickson on the key developments that will impact enterprise security purchase decisions over the next one to five years and shape enterprise programs for traditional security and ...
This IDC Web Conference presents a discussion by IDC's Ritu Jyoti and Dave Schubmehl on some of the key developments that will impact the artificial intelligence (AI) market over the next three to five years and highlights some of the things ...
This IDC Web Conference presents a discussion by IDC's Carrie MacGillivray and Stacy Crook on the key developments that will impact the evolution of the Internet of Things (IoT) ecosystem over the next one to five years.
To learn more ...
This IDC Web Conference presents a discussion by IDC's Richard Villars, Jennifer Cooke, and Susan Middleton on the key developments that will shape the global datacenter market and impact the way companies distribute their cloud and on-premise ...
This IDC Web Conference presents a discussion by IDC's Gerry Murray on several key issues facing chief marketing officers (CMOs) that will impact the operational and technology decisions that CMOs will need to make over the next one to five ...
This IDC Web Conference presents a discussion by IDC's Senior Vice President and Chief Analyst Frank Gens on the key developments that will shape the technology industry over the next one to five years and impact the ability of every enterprise ...
This IDC Presentation provides an overview of the tectonic shifts changing the landscape of enterprise infrastructure buying behavior. It provides context on current and future market trends in the European marketplace by defining and explaining ...
This IDC Web Conference explores how the concurrent development of these (5G and WiFi 6) two high-performance, low-latency wireless connectivity technologies in the licensed and unlicensed domains is creating an enthusiastic debate about ...
This IDC Web Conference shares a customer experience (CX) framework, together with CX business initiatives, priorities, and use cases driving CX technology investment. As organizations progress along their digital journeys, customer experience ...
IDC predicts that, by 2019, 25% of Tier 1 and Tier 2 cities will have open data sharing platforms that enable service improvements, private sector innovation, and transparency. To realize these benefits, data publishers/providers need to ...
In this IDC Web Conference, Gabriele Roberti and Andrea Siviero from the IDC European Customer Insights & Analysis team discuss the combination of Innovation Accelerators (as artificial intelligence, Internet of Things, augmented and ...
This IDC Conference shares a clear governance framework that will help you drive your organization's understanding of its technology usage, how technology can be leveraged by external and internal stakeholders, and the value that it provides ...
This IDC Web Conference highlights the spending trends and opportunities in the Smart Cities market. The Smart Cities market is growing, and your organization can capitalize on it with the right data. Attendees of this web conference will ...
This IDC Web Conference presents an overview of key challenges that organizations face when it comes to breaking down the barriers created by exclusion, discrimination, and limited diversity.
This short webinar, presented by Carla ...
This IDC Web Conference discusses how the manufacturing industry is undergoing a transformation to stay fit for purpose. IDC Manufacturing Insights analysts Maggie Slowik and Lorenzo Veronesi discuss how it is inevitable for the industry ...
This IDC Web Conference shares the business use cases driving technology investment in digital transformation (DX) as well as the broader strategic priorities connected to DX. The IDC Web Conference also covers what technologies organizations ...
This IDC Web Conference provides insights on new metrics and KPIs for digitally transformed IT organizations. IDC research has shown that digital transformation requires structurally changing IT measurement. Thriving organizations are deploying ...
This IDC Web Conference presents a quick overview of notable public and private sector initiatives in Europe pertaining to digital skills.
This short webinar, presented by Jan Alexa and Arun Dani, focuses on planning in the area of ...
This IDC Web Conference shares market insights on expectations about technology adoption from the field and key insights on the spending landscape for key blockchain use cases and trends. The future of blockchain remains promising as enterprises ...
This IDC Web Conference highlights the seven strategies that can be implemented in IT's broader organizational transformation.
Many enterprises and their IT teams continue to struggle with the accelerating pace of change being brought ...
This IDC Web Conference identifies the top challenges identified by procurement, IT, and line-of-business (LOB) executives and discusses strategies for transforming procurement organizations from tactical administrative centers to strategic ...