IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This IDC Market Perspective provides insights into edge strategies for service providers and technology suppliers. Research indicates that IT spending in the near term is shifting from centralized infrastructure to distributed architectures ...
This IDC Market Perspective highlights key points in the escalation of tariff implementations between the U.S., China, and the EU, and how this impacts the European technological landscape. Moreover, this study identifies key trade war impacts ...
This IDC Perspective addresses the key tactical challenge of developing an agile sourcing strategy. Spend for new and emerging technologies is quickly outpacing the spend for legacy technologies. In fact, the spend for legacy technologies ...
本調査レポートは、国内企業や官公庁の企業変革を目的としたIT活用動向に関して調査、分析したものである。また、それらを解決するために新しいテクノロジーを導入する際の課題や障壁についても調査、分析を行った。国内企業に対して、2019年9月に実施したユーザー調査の結果から経営課題と課題解決のためにIT活用による期待、ITによる企業変革、つまりデジタルトランスフォーメーション（DX）の取り組み状況、およびDX推進を目的とした主要ソリューション利用動向の調査結果から、国内企業におけるDXを含めたITを活用した企業変革の取り組みの方向性を考察している。
国内IT市場はプラス成長で維持すると予測しているが、2020年以降、既存システム刷新案件のIT支出の伸びは、ハードウェアの低価格化、クラウドへのシフトなどによって低調となる一方で、大企業を中心にDXの取り組みが特に拡大するとみている。さらに今回の調査結果においてIoT、AIなどの新しいソリューションの利用動向においても、DXの取り組みが推進する企業で導入が進んでいる。つまりITサプライヤーにおいてDXを積極的に推進する企業と取引することが重要であるが、それだけではなく、既存の顧客企業に対してもDX推進を支援することが求められる。ただし、従業員規模、産業分野などによってユーザー企業のDXの動向は大きく異なるとみている。したがって、IDC ...
This IDC Perspective offers CMOs and their management teams and C-suite colleagues a window into the results of IDC's 2019 Tech Marketing Benchmark Survey. A 56-page extended study with details on this survey (now in its 17th year) ...
This IDC Market Perspective outlines the new agenda for the CEO running the digital enterprise. As the digital economy emerges on the horizon, a new agenda develops for the CEO who is effectively now running a digital enterprise. This agenda ...
Seismic has acquired Percolate for an undisclosed sum. The acquisition provides San Diego–based Seismic with stronger marketing software assets that Percolate describes as "the leading content marketing platform for the enterprise." Combining ...
This IDC study analyzes vertical market indicators in Europe to understand the structure, size, and economic importance of industry sectors on the continent. The study focuses on the economic contribution of verticals to national and regional ...
本調査レポートは、国内IT市場における主要ベンダーの動向の中でも、特にローカルチャネル（大都市圏以外の地域のチャネル）のビジネス動向に関して調査、分析したものである。大都市圏以外の地域でのビジネス動向、チャネル施策に関して、主要なベンダーに対してインタビューを実施し、「ケーススタディ」を提供している。また、2019年4月に実施した「国内ユーザー企業調査」におけるベンダー利用動向、ならびにソリューション利用動向の中でもクラウドに焦点を絞って利用動向など調査結果を分析し、地域でのベンダーに関する動向と課題を検証する。
国内IT市場では、2020年以降も堅調に拡大を予測しているが、大都市圏以外の地域の企業ではIT支出は低い成長率を見込み、さらに人口減少、地域経済の停滞が深刻化するとIT市場の成長は鈍化するとみている。加えて、大都市圏以外の地域におけるビジネスの推進において、販売代理店、SIerの人材／ノウハウ不足などの課題が存在しており、一部ベンダーでは自社ビジネスを大都市圏中心にシフトするケースもある。しかし、これら地域のユーザー企業においても経営課題解決を図るためにIT活用を模索しており、需要拡大が見込まれる。したがって、「ITサプライヤーは、大都市圏以外の地域でビジネス維持、拡大に向けて新たな施策を積極的展開することが重要であるが、効率性を維持しながらもサポートを拡充する必要がある。」とIDC ...
This IDC Market Perspective provides an overview of utilities' asset operations in 3Q19, covering M&As, agreements, reorganizations, and major business developments; new financial deals; major traditional infrastructure projects; major ...
This IDC Perspective presents the findings of the 2019 IDC Financial Insights FinTech Rankings. The annual IDC Financial Insights FinTech Rankings program serves the needs of financial institutions worldwide by presenting current and historical ...
This IDC Link discusses the recent privacy and data protection concerns around the deployment of facial recognition technology by both public and private bodies. Live facial recognition technology is different from traditional CCTV because ...
This IDC Vendor Profile introduces and assesses Microsoft's current vertical strategy at European level (only business-to-business or B2B is considered), identifying its strengths as well as room for improvement. After an overall company ...
This IDC Perspective outlines the expected impact of artificial intelligence (AI) on marketing roles. Because of the high degree of decision making in marketing, this function will be among the first to be radically transformed by AI. The ...
This IDC Market Perspective outlines and discusses IDC's key global and industry assumptions for the 2H18 forecast cycle. To provide greater insight into the rationale behind the data and trends, this study outlines the overarching global ...
This IDC Perspective provides a data-driven overview of the current spending trends of line-of-business technology professionals. This document is aimed to help business and IT decision makers better understand the scope and direction of ...
This Market Note discusses IDC's insights on internet of things (IoT) readiness in the manufacturing sector. In 2018, IDC Asia/Pacific conducted an IoT readiness study across 13 countries in Asia/Pacific (excluding Japan) (APEJ). This study ...
This IDC Perspective looks at initiatives and major deals in the education sector in Europe in H1 2019. It briefly describes the notable policies of national governments, as well as initiatives and programs currently being deployed. It further ...
This IDC Perspective explains the appropriate use of a customer journey model and illustrates a step-by-step method for converting the insights into persuasive content. Although customer journey models are virtually ubiquitous in tech marketing ...
Publicis Groupe has completed the $3.95 billion purchase of technology and marketing data provider Epsilon, first announced in April 2019. The move will significantly strengthen Publicis in technology and data, more specifically in onboarding, ...
This Market Note presents a summary of the HCL Technologies (HCL) analyst and advisor forum held in June 2019 in Adelaide, South Australia. It includes global and Australia and New Zealand (ANZ) updates of HCL.
The document highlights ...
This IDC Perspective studies the primary factors CMOs consider when designing organizations today, including six case studies analyzing decisions made by CMOs in companies with differing sizes and business models. Agility, speed, and customer ...
本調査レポートは、国内IT市場において、産業分野を17種類の企業分野および4種類の非企業分野、および従業員規模を5種類に分類し、それぞれの分野のIT支出額実績（2018年）と予測（2019年～2023年）を報告するものである。なお、国内IT市場における製品別、従業員規模別、産業分野別動向を見た後、国内IT市場に影響が及ぶとみられるトピックスを取り上げ、その影響範囲の分析を行っている。さらに、今回の調査レポートでは、国内IT市場のうち、企業分野におけるデバイス、インフラストラクチャ、パッケージソフトウェアの販売チャネル別支出額について2018年の実績および2019年～2023年の予測を行っている。
ITサプライヤーのチャネル施策の見直し、クラウドなど「第3のプラットフォーム」の利用拡大、大都市圏以外の地域での経済停滞などの要因から、既存の販売チャネル体制は変容しつつある。特に販売代理店の存在感が小さくなる一方で、企業規模を問わずSIerと取引する企業が今後増えるとみている。なお、クラウドの需要が拡大する中で、大手ITサプライヤーが「デジタルマーケットプレイス」を構築し、パッケージソフトウェアのWeb経由での取引の拡大に向けて取り組み始めているが、現時点では、導入の際（特にクロージング時）は、Web上で完結するケースは今のところ少なく、円滑な導入が課題となっている。
IDC ...
This IDC Market Perspective provides a review of SAP's Sales Cloud announcements at the company's CX Live event held in Orlando, Florida, May 7–8, 2019. SAP has advanced its Sales Cloud with the acquisition of CallidusCloud and is rapidly ...