IDC Research Types
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides brief overview coverage of what is happening in a market.
IDC MaturityScape Benchmark
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Methods and Practices
Top 10 Predictions
IDC Survey Spotlight
Market Analysis Perspective
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a study and interpretation of the results of a demand- or supply-side survey.
Vendor Needs and Strategies
IDC has long expected more vendor consolidation in the robotic process automation (RPA) market, and with the largest and well-capitalized vendors out of reach, smaller vendors such as Softomotive have been the most obvious targets for vendors ...
On April 10, 2020, in a rare show of united front against a novel common adversary, Google and Apple announced a joint partnership with the intent of providing an anonymous contact tracing capability for COVID-19 infections. The unique proposal ...
COVID-19 and the social distancing economy present unique challenges at every level of our personal and professional lives. When buyers stop buying, the challenges are especially daunting for marketers. The OCED estimates that consumer spending ...
On February 25, Salesforce announced FY 4Q20 and end-of-year earnings. Earnings were very strong, with total revenue of $4.85 billion for the quarter, a 34% year-over-year increase from FY 4Q19. Salesforce's 2020 fiscal year revenue was ...
On December 3, Salesforce announced FY 3Q20 earnings. Earnings this quarter were strong, with total revenue of $4.5 billion for the quarter, a 34% year-over-year increase from FY 3Q19. "We're now on track to double our revenue in five years," ...
Seismic has acquired Percolate for an undisclosed sum. The acquisition provides San Diego–based Seismic with stronger marketing software assets that Percolate describes as "the leading content marketing platform for the enterprise." Combining ...
Publicis Groupe has completed the $3.95 billion purchase of technology and marketing data provider Epsilon, first announced in April 2019. The move will significantly strengthen Publicis in technology and data, more specifically in onboarding, ...
Zoho introduced its new cloud-based Commerce solution and enhancements to its marketing automation capabilities to significantly strengthen its position as an end to end customer experience platform for SMB. In addition to new products, ...
IBM continues to divest applications as it pivots to cloud infrastructure services. Business applications sold as standalone offerings (especially that don't leverage large IBM cloud deals) are obvious candidates – especially given the enormous ...
In the last 12 months, each of New Zealand's three largest telcos, Spark, Vodafone and 2degrees has announced a new CEO. These new CEOs will lead the industry to deliver 5G, fibre unbundling and new digital services.
On March 4, 2019, Salesforce announced its FY 4Q19 and end-of-year earnings. Earnings were solid, with total revenue of $3.60 billion for the quarter, a 26% year-over-year increase from FY 4Q18. Salesforce's 2019 fiscal year revenue was ...
IBM PartnerWorld, which took place in San Francisco on February 11 prior to the vendor's broader Think conference, provided the opportunity for partners to hear the latest program and strategy developments from key IBM partner executives ...
IBM continues to divest legacy on-premise software products via asset sales to large outsourcers. It’s a strategy that benefits all parties: It helps IBM transition to cloud, it lets outsourcers grow their product revenues and create more ...
Accenture has agreed to buy a leading German digital marketing and advertising agency, Hamburg-based Kolle Rebbe. This looks like a good move for Accenture, as Kolle Rebbe is known for its creativity in designing campaigns, and the deal ...