IDC Research Types
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides brief overview coverage of what is happening in a market.
IDC MaturityScape Benchmark
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Methods and Practices
Top 10 Predictions
IDC Survey Spotlight
Market Analysis Perspective
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a study and interpretation of the results of a demand- or supply-side survey.
Vendor Needs and Strategies
This IDC Perspective addresses a fundamental challenge in retail that is often ignored. Marketing investments are some of the largest poorly analyzed investments in a retail organization. The true commercial impact of marketing spend is ...
In dealing with the challenges brought by the current COVID-19 outbreak, some partners are performing better than others. Vendors are also handling the situation with varying degrees of efficiency. This IDC Market Presentation is designed ...
This IDC study reviews shares for the enterprise applications market, which saw strong growth in 2019. Digital transformation strategies are helping accelerate the pace of change in the enterprise applications market, largely thanks to the ...
This IDC study forecasts APEJC revenues for the CRM applications market for 2019–2024.
"The CRM market will continue to witness a substantial growth in APEJC from 2021. Organizations will invest in big data and analytics tools to ...
This IDC study presents estimated 2019 marketing campaign management software revenue shares in a total market valued at $13.8 billion.
"Marketing campaign management software is expected to suffer less economic damage than other ...
This IDC study provides historical data (2015–2019) and forecast data (2020–2024) for the worldwide marketing campaign management software market.
"The effect of the global economic slowdown on marketing technology has been broad but ...