IDC Research Types
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides brief overview coverage of what is happening in a market.
IDC MaturityScape Benchmark
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Methods and Practices
Top 10 Predictions
IDC Survey Spotlight
Market Analysis Perspective
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a study and interpretation of the results of a demand- or supply-side survey.
Vendor Needs and Strategies
Episerver's acquisition of Idio, an AI-based B2B personalization vendor, significantly strengthens Episerver's value proposition for enterprise B2B brands and accelerates Episerver's delivery on its commitment to personalization as a key ...
Seismic has acquired Percolate for an undisclosed sum. The acquisition provides San Diego–based Seismic with stronger marketing software assets that Percolate describes as "the leading content marketing platform for the enterprise." Combining ...
This IDC Web Conference presents a discussion by IDC's Gerry Murray on several key issues facing chief marketing officers (CMOs) that will impact the operational and technology decisions that CMOs will need to make over the next one to five ...
本調査レポートは、情報サービス業を除く国内企業で働く課長レベル以上で、デジタルトランスフォーメーション（DX）の意思決定に関わる人を対象として、IDCが2019年6月に実施した「国内Future Enterpriseの成熟度ステージ調査」の結果を、定量的に評価してステージ分類を行い、分析を加えたものである。Future Enterpriseおよびその特性別のステージ分類の結果は、国内企業が自社のDXの取り組みのベンチマークを実施する際にリファレンスとして活用されることを想定している。また、国内企業がDXを実現しFuture ...
This IDC study presents the Japan customer relationship management (CRM) applications market performance in 2018 (revenue-based) and the market forecast from 2019 to 2023. For the purpose of analyzing and forecasting the market, IDC classifies ...
IDC Innovators are emerging vendors with revenue <$100 million that have demonstrated either a groundbreaking business model or an innovative new technology — or both. This IDC Innovators study profiles Chisel AI, Finaeo, League, PolicyMe, ...
This IDC Survey addresses tech buyer attitudes about trust factors and the impact of trust and customer experience on the buyers' willingness to purchase vendor products. It examines tech buyers' propensity to publicly speak out following ...
This IDC Market Analysis Perspective (MAP) examines the sales force productivity and management software market for 2019. "AI is driving a renaissance of investment and innovation in sales technology," said Gerry Murray, research director, ...
This IDC Survey Spotlight discusses the investment that tech companies make in marketing (programs and people) when compared with investment in sales (all costs). In IDC's 2018 Tech Marketing Investment Survey, IDC found ...
This IDC Perspective outlines the expected impact of artificial intelligence (AI) on marketing roles. Because of the high degree of decision making in marketing, this function will be among the first to be radically transformed by AI. The ...
This IDC Tech Buyer Presentation provides IDC's view on customer consent — one of the key tenets of IDC's Hierarchy of Customer Expectations. The presentation highlights how customer consent becomes a critical point in implementing customer ...
This IDC study provides an overview of the worldwide sales force productivity and management applications market for the 2018–2023 period.
"AI has reinvigorated the sales productivity and management software space," said Gerry Murray, ...
This IDC study provides a forecast for the worldwide sales force productivity and management applications software market through 2023. This includes cloud versus on-premises by global region. The market is forecast to continue double digit ...
Publicis Groupe has completed the $3.95 billion purchase of technology and marketing data provider Epsilon, first announced in April 2019. The move will significantly strengthen Publicis in technology and data, more specifically in onboarding, ...
This IDC Perspective studies the primary factors CMOs consider when designing organizations today, including six case studies analyzing decisions made by CMOs in companies with differing sizes and business models. Agility, speed, and customer ...
The IDC TechScape provides a list of technologies that retailers should invest in considering their current level of customer experience personalization and their need to differentiate their offerings. The IDC TechScape aims to support retailers:
- Identify ...
This IDC Tech Buyer Presentation provides insights into European marketers' customer journey management activities and emerging best practices. It was delivered at the Engage CX Marketing Summit in London on June 13, 2019. The aim of this ...