IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
On December 3, Salesforce announced 3QFY20 earnings. Earnings this quarter were strong, with total revenue of $4.5 billion for the quarter, a 34% year-over-year increase from 3QFY19. “We're now on track to double our revenue in five years,” ...
This IDC Survey uncovers the adoption of and satisfaction with talent and labor market intelligence technologies utilized by talent acquisition organizations. It includes data taken from respondents' answers to questions from the 2019 ...
This IDC Survey addresses tech buyer attitudes about how they expect their buying practices to change in the next three years. It examines tech buyers' perception of tech vendor's marketing function and their use of various digital communication ...
This IDC Perspective offers CMOs and their management teams and C-suite colleagues a window into the results of IDC's 2019 Tech Marketing Benchmark Survey. A 56-page extended study with details on this survey (now in its 17th year) ...
Seismic has acquired Percolate for an undisclosed sum. The acquisition provides San Diego–based Seismic with stronger marketing software assets that Percolate describes as "the leading content marketing platform for the enterprise." Combining ...
This IDC Web Conference presents a discussion by IDC's Gerry Murray on several key issues facing chief marketing officers (CMOs) that will impact the operational and technology decisions that CMOs will need to make over the next one to five ...
This IDC study outlines 10 of the most urgent issues CMOs must master to drive their brands, organizations, and careers to the top of the next set of disruptions coming to marketing.
"Marketing is transitioning from a decade of investment ...
本調査レポートは、情報サービス業を除く国内企業で働く課長レベル以上で、デジタルトランスフォーメーション（DX）の意思決定に関わる人を対象として、IDCが2019年6月に実施した「国内Future Enterpriseの成熟度ステージ調査」の結果を、定量的に評価してステージ分類を行い、分析を加えたものである。Future Enterpriseおよびその特性別のステージ分類の結果は、国内企業が自社のDXの取り組みのベンチマークを実施する際にリファレンスとして活用されることを想定している。また、国内企業がDXを実現しFuture ...
This IDC study presents the Japan customer relationship management (CRM) applications market performance in 2018 (revenue-based) and the market forecast from 2019 to 2023. For the purpose of analyzing and forecasting the market, IDC classifies ...
IDC Innovators are emerging vendors with revenue <$100 million that have demonstrated either a groundbreaking business model or an innovative new technology — or both. This IDC Innovators study profiles Chisel AI, Finaeo, League, PolicyMe, ...
This IDC Survey addresses tech buyer attitudes about trust factors and the impact of trust and customer experience on the buyers' willingness to purchase vendor products. It examines tech buyers' propensity to publicly speak out following ...
This IDC Market Analysis Perspective (MAP) examines the sales force productivity and management software market for 2019. "AI is driving a renaissance of investment and innovation in sales technology," said Gerry Murray, research director, ...
This IDC Survey Spotlight discusses the investment that tech companies make in marketing (programs and people) when compared with investment in sales (all costs). In IDC's 2018 Tech Marketing Investment Survey, IDC found ...
This IDC Perspective outlines the expected impact of artificial intelligence (AI) on marketing roles. Because of the high degree of decision making in marketing, this function will be among the first to be radically transformed by AI. The ...
This IDC Tech Buyer Presentation provides IDC's view on customer consent — one of the key tenets of IDC's Hierarchy of Customer Expectations. The presentation highlights how customer consent becomes a critical point in implementing customer ...
This IDC Survey Spotlight provides insight into the average cost of tech marketer over a period of four years. Respondents to IDC's Tech Marketing Benchmark Survey showed that within the average tech company, the cost of marketer ...
This IDC Market Glance offers a high-level view of the digital agency services customer landscape. It shows a selection of the participating vendors and lays out key segments of the market.
The digital agency services market contains ...
This IDC Market Presentation provides an overview on the status of artificial intelligence (AI) adoption among retailers in Europe. Before going in depth with key figures and data points coming from IDC's 2019 Global Retail Innovation ...
This IDC study provides an overview of the worldwide sales force productivity and management applications market for the 2018–2023 period.
"AI has reinvigorated the sales productivity and management software space," said Gerry Murray, ...
This IDC study provides a forecast for the worldwide sales force productivity and management applications software market through 2023. This includes cloud versus on-premises by global region. The market is forecast to continue double digit ...
Publicis Groupe has completed the $3.95 billion purchase of technology and marketing data provider Epsilon, first announced in April 2019. The move will significantly strengthen Publicis in technology and data, more specifically in onboarding, ...
This IDC Perspective explains the appropriate use of a customer journey model and illustrates a step-by-step method for converting the insights into persuasive content. Although customer journey models are virtually ubiquitous in tech marketing ...
This IDC Perspective studies the primary factors CMOs consider when designing organizations today, including six case studies analyzing decisions made by CMOs in companies with differing sizes and business models. Agility, speed, and customer ...