IDC Research Types
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides brief overview coverage of what is happening in a market.
IDC MaturityScape Benchmark
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Methods and Practices
Top 10 Predictions
IDC Survey Spotlight
Market Analysis Perspective
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a study and interpretation of the results of a demand- or supply-side survey.
Vendor Needs and Strategies
This IDC study provides a detailed description of IDC's functional area research. It should be used as a companion piece for IDC's Worldwide Semiannual IT Spending Guide: Line of Business program as well as all functional area research to ...
IDC has long expected more vendor consolidation in the robotic process automation (RPA) market, and with the largest and well-capitalized vendors out of reach, smaller vendors like Softomotive have been the most obvious targets for vendors ...
This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decision-making ...
This IDC Survey offers insight from IDC's CMO Advisory Tech Marketing Benchmark Survey from the past 10 years. It discusses how marketing has changed during the decade. The document highlights marketing's role expansion, digital becoming ...
This IDC Market Note provides highlights of the Adobe Digital Experience Summit 2020 conference, including highlights of the key announcements with an emphasis on new innovations in AI and real-time data in Adobe Experience Cloud.
This IDC Survey Spotlight illustrates a view of how spending on marketing technology by large U.S. enterprises is being affected by the COVID-19 economic slowdown.
This IDC Survey Spotlight represents data from IDC's COVID-19 Marketing ...
This IDC Survey Spotlight illustrates a view of how spending on sales technology by large U.S. enterprises is being affected by the COVID-19 economic slowdown.
This IDC Survey Spotlight represents data from IDC's COVID-19 Sales ...
This IDC Survey offers insight on the personalization and trust-cultivating elements of tech marketing organizations. It discusses how marketing leaders balance practices regarding privacy, transparency, security, and corporate values with ...
On April 10, 2020, in a rare show of united front against a novel common adversary, Google and Apple announced a joint partnership with the intent of providing an anonymous contact tracing capability for COVID-19 infections. The unique proposal ...
This IDC Survey Spotlight provides insight into tech buyers' risk tolerance for investing in technology at various stages of maturity. Respondents to IDC's 2019 IT Buyer Experience Survey revealed that C-level executives ...
This IDC Perspective contributes ideas and recommendations from analysts, clients, and event experts to assist marketing leaders with adapting. Guidance on empathic communications, event virtualization, and managing under uncertain conditions ...
This IDC Perspective reviews how optimized marketing and advertising can effectively improve real-time contextual personalization. The study presents the key retail market trends (at the worldwide level and in Europe), advertising and marketing ...
This IDC Perspective addresses the impact of the COVID-19 pandemic on sales and the necessity of transitioning all sales reps from field to virtual. It includes recommendations for assessing the sales tech stack and relationships with customers ...
COVID-19 and the social distancing economy present unique challenges at every level of our personal and professional lives. When buyers stop buying, the challenges are especially daunting for marketers. The OCED estimates that consumer spending ...
This IDC Market Analysis Perspective (MAP) provides customer relationship management (CRM) applications software vendors with an overview of the India CRM market to support them in their strategic planning and strategic marketing initiatives. ...
IDC Education Insights conducted a survey covering the business, operational, and technology deployment priorities, as well as the innovation and transformational strategies of educational institutions in the Asia/Pacific (AP) region. The ...
This IDC Market Glance provides a glimpse of the current makeup of the customer intelligence and analytics landscape, including the segments and structure of the market. Customer intelligence and analytics is a part of the overall customer ...
This IDC study presents the size and growth for the customer data platform (CDP) market worldwide.
"Data is the global food supply for customer experience," said Gerry Murray, director, Marketing and Sales Technology research at IDC. ...
This IDC Market Glance illustrates the landscape of sales productivity and management solutions.