IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This IDC Perspective provides an excellent example of a major multinational information and media company that began its OSS journey around 12 years ago originally (in 2008) and has progressed to consistent organizational process and automation ...
This IDC Market Perspective video series episode examines the results from IDC's groundbreaking survey on virtual meetings and conferences in the COVID-19 era and what the results mean for technology vendors and sponsors. Watch as IDC President, ...
This IDC Market Note provides highlights from Dropbox's first virtual Industry Analyst day held on November 18, 2020. In addition to highlighting new capabilities in its core content sharing and collaboration solution, the company unveiled ...
This IDC Market Perspective considers the broad list of technologies unveiled at Microsoft Ignite 2020.
"Microsoft continues to flex its considerable muscle mass as it responds to the dramatic changes impacting the world in 2020," ...
This IDC Perspective contributes ideas and recommendations from analysts, clients, and event experts to assist marketing leaders with adapting events to the next normal. Forward-looking guidance on event marketing is provided. Marketing ...
This IDC Market Note reviews recent "Future of Asana" announcements. Asana has expanded its marketing message to better expand its footprint within organizations. These new features support that goal. The Asana Huddle feature creates meetings ...
This IDC Perspective examines the benefits of modern speech-to-text (STT) software, details common use cases and features of STT software, and provides an overview of some major vendor products in this market, along with advice for technology ...
This IDC Vendor Profile provides perspective on Cloudera's strategy for the IoT market.
This IDC Market Perspective summarizes social media engagement for the recent IBM Think virtual event across several key factors, including volume, sentiment, and topics. These trends are contextualized with findings from social media for ...
This IDC Perspective fleshes out the top 10 global public safety technology trends. Three umbrella drivers are furthering these trends: digital transformation and reinvention, the future of digital trust, and, digital intelligence. In this ...
This IDC Market Note summarizes how the Adobe Summit virtual event resonated on social media, comparing the second screening attendees with the live tweeting attendees of the in-person 2019 event.
"Moving forward in this new normal, ...
This IDC Perspective looks at key developments and news in the European healthcare provider industry in 1Q20.
"The first quarter of 2020 saw a rise in investments related to countries' COVID-19 epidemic response. European healthcare ...
This IDC Perspective provides a view into how manufacturers are currently addressing the need for remote employees driven by the COVID-19 pandemic and our guidance moving forward on where to invest time, budget, and resources to improve ...
This IDC Perspective discusses how COVID-19 has slammed medical supply chains in the United States and Europe.
The current global COVID-19 pandemic has laid bare the state of medical supply chains for drugs, testing kits, medical equipment, ...
This IDC TechBrief discusses integrating social, human, and behavioral care into clinical care, which is not easy. All domains are fragmented, making data and program integration challenging. Healthcare efforts to meet social and human service ...
This IDC Perspective examines the diversification of telecom services in Kenya and assesses Safaricom's various offerings and its role as a technology vendor and distributor.
"Telecom operators have evolved to offer services beyond ...
本报告对中国互联网信息流市场做了系统梳理，涉及信息流市场定义、市场发展环境、产业链构成、典型信息流产品分析、未来展望等内容，并从内容、技术、生态合作等方面提供了相应建议。
“信息流正成为中国互联网市场最重要的内容分发模式，将在5G时代迅速扩展到所有的互联网产品形态，并向万物互联的物联网平台迁移。下一阶段的竞争将成为内容、技术、生态力量的综合比拼。”——IDC中国互联网行业研究经理薛宇表示。
This IDC Market Note reviews announcements made at the inaugural Khoros Engage conference. The Khoros Engage conference is the first conference since the merger of Lithium and Spredfast. Over 500 enthusiastic enterprise users saw the new ...
This IDC Perspective discusses the role of social media, communities, and collaboration in the rise of the social enterprise and provides recommendations for enterprises seeking to become a social enterprise. Social media, communities, and ...
This IDC study explores 3rd Platform and other new technologies for changing previous customer centricity approaches or frameworks in Asia/Pacific banks. The focus of this study spans planning (why, what, and who) to designing (how) without ...
This IDC Vendor Profile analyzes Solo.io, a start-up that develops open source and enterprise software by helping enterprises adopt and operate innovative cloud-native technologies such as microservices, serverless, and service mesh. This ...
This IDC study presents a vendor assessment of the 2019 cloud communications platforms (CPaaS) vendor market using the IDC MarketScape model. This assessment covers eight key cloud communications service providers on a worldwide basis. The ...