IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
This IDC Survey is an update to previously published COVID-19 Impact: 2020 Canadian Consumer Behaviours and Services (IDC #CA46166220, July 2020). It presents the ...
This IDC Market Glance provides a snapshot of the current data-driven policing landscape globally, including the definitions of the major segments of the market, the structure of the market, and the vendors within each segment.
This IDC Presentation provides a historic and forecast view on fixed data services for consumer and enterprise Australia and New Zealand (ANZ) markets. These markets cover internet access, Ethernet, IP VPN, IP television (IPTV), very-high–broadband ...
This IDC Survey presents results from the German segment of IDC's European Internet of Things (IoT) Decision-Maker Survey. This survey assesses current and planned deployments of IoT projects, including benefits and challenges, impact of ...
This IDC Market Presentation examines the latest IDC Quarterly Smart Home Device Tracker for the Western Europe smart home market. In this tracker, IDC follows more than 55 smart home makes in 16 countries, providing detailed shipment volumes, ...
This IDC Market Presentation provides an overview of the European grocery subvertical in 2021 and examines how grocery retailers in Europe are transforming their operations to respond to the opportunities emerging from the post-pandemic ...
This IDC Survey Spotlight highlights key results from IDC's 2020 Smart Home Survey with a focus on examining differences in characteristics between consumers that use a smart assistant and those that don't. The survey includes ...
This IDC Tech Buyer Presentation examines customer engagement and loyalty strategies for touchless retail. The new normal requires continued investment in touchless omni-channel retail business to engage customers and drive customer lifetime ...
This IDC Survey details results from IDC's 2020 U.S. Smart Home Survey, which was fielded in July. The survey asked respondents questions regarding consumer adoption of and attitudes toward a variety of ...
This IDC Survey Spotlight discusses the last-mile strategies that help shave costs and delight the consumer.
Historic surges in ecommerce demand are putting pressure on logistics operations to focus on the last mile, which is the most ...
This IDC Survey Spotlight looks at, by specific major countries, what technology customers are investing in for MEC compute and storage infrastructure, and whether that may tie into expected latency requirements for their MEC solutions. ...
This IDC Survey Spotlight presents the top enterprise IT and network challenges over the next three years. It contains data from IDC's 2020 Enterprise Communications Survey of 800 United States–based business and IT executives and ...
This IDC Presentation discusses the Asia/Pacific (excluding Japan) (APEJ) regionalization of the 2021 Worldwide Future of Connectedness Predictions. Each prediction is presented based on timeline projection, cost/complexity assessment, and ...
This IDC Market Presentation highlights the challenges European manufacturers continue to face in 2021 in light of the COVID-19 crisis, as well as how digital transformation is seen as a way of strengthening resilience in a fast-changing ...
According to IDC’s 2020 Supply Chain Survey, almost 75% of Asia/Pacific (excluding Japan) (APEJ) manufacturers see the lack of supply chain visibility and resiliency as the top gaps that will likely be problematic for supply ...
This IDC Tech Buyer Presentation provides details from the Retail Digital Transformation (DX) Infrastructure 2021 Investment Guide. The guide provides benchmark IT budget data and insights as to where retailers have been prioritizing IT ...
This IDC FutureScape presents IDC Financial Insights’ view of the top 10 predictions for payment strategies as they apply to the Asia/Pacific (excluding Japan) (APEJ) region as banks, merchants, and payment processors invest in the technology ...
This IDC FutureScape for Future of Operations (FoO) shows the implications for the Asia/Pacific (excluding Japan) (APEJ) region. The report shows the relative implication on each of the 10 predictions within IDC FutureScape: ...
This IDC Market Glance provides an overview, definitions, and sample participants in the digital automotive and transportation strategies ecosystem. This presentation is an update of the prior published version from 1Q20.
This IDC Market Presentation presents findings from IDC Canada's most recent consumer surveys at the end of 2020, focusing on the augmented reality (AR) and virtual reality (VR) market in Canada. The showcased data presents the overall size ...
This IDC Survey Spotlight shares the top artificial intelligence (AI) use cases currently being used by both small and medium-sized businesses (SMBs). It also highlights the planned AI use cases going into 2021, with insights by country, ...
This IDC Survey Spotlight analyzes the maturity of retailers' customer journey models to improve real-time contextual customer experience (CX) personalization. It explores how retailers' customer journey models have changed since 2017 onward ...
This IDC Market Presentation analyzes a selection of data from IDC's Global Retail Innovation Survey, 2020. The analysis focuses on key worldwide findings from the viewpoint of the main retail subsegments (food and grocery, ecommerce ...
This IDC Survey presents key findings on some key sentiment by U.S. bank and credit union customers when it comes to their experiences, concerns, and engagement with their bank during their financial journey. The data is from IDC Financial ...
This IDC Survey Spotlight, based on the IDC European Tech and Industry Pulse Survey, 2019–2020, analyzes respondents that are adopting or planning to adopt one technology that also adopt or plan to adopt another technology. It shows ...
This IDC Market Presentation reviews the current state of distributor and aggregator marketplace platforms describing how capabilities have grown. This capability growth has increased the importance of these platforms to channel partners, ...
This IDC Survey provides an overview of the results from a 2020 U.S. survey of enterprises involving their use of managed (outsourced) services for customer care business process outsourcing. The survey involved over 200 U.S. respondents ...
This IDC Survey Spotlight provides an overview of the gaming behavior of users in Asia/Pacific (Excluding Japan) (APEJ) and a comparison between different countries in the region based on IDC's 2020 APEJ Consumer ...
This IDC Survey Spotlight examines the keyboard and pen adoption in the Asia/Pacific (excluding Japan) (APEJ) consumer tablet market. The result is based on IDC's 2020 Consumer Devices Survey, carried out in July to September 2020 ...
This IDC Survey Spotlight examines merchants' preferences between best-in-breed digital commerce applications and comprehensive digital commerce platforms/suites. Respondents break down between IT and LOB workers as well as B2B, B2C, and ...
This IDC Market Presentation provides a Canadian perspective of the current market and future trends for consumer smart home (or connected home) technologies in 2020. It includes recent consumer survey data coupled with industry analysis, ...
This IDC Market Glance provides a list of current vendors offering monetization products and services, which are logically between CRM/ecommerce and ERP/accounting applications.
This IDC Presentation provides an overview of how mobile gaming evolved with the rapid development of smartphones in Asia/Pacific (excluding Japan and China). This presentation will study the differences between the smartphones available ...
This IDC Survey takes a closer look at the Apple ecosystem, showing the breadth and depth of the Apple device ecosystem and how it drives ongoing demand for Apple products (and services) and consumer spend as a result of Apple's deep consumer ...
This IDC Presentation provides a comprehensive overview of the New Zealand (NZ) telecommunications market. It features an analysis of the fixed and mobile markets in NZ as well as profiles of the key players. In this year's presentation, ...
This IDC Tech Buyer Presentation provides an overview of worldwide telecommunications service provider industry for the half year ending June 2020. It also showcases the recent trends in various areas such as revenue, revenue by products, ...
This IDC Tech Buyer Presentation investigates the global trends shaping the mining industry while mapping them to IDC’s Worldwide Mining 2021 predictions as identified in IDC’s FutureScape: Worldwide Mining 2021 Predictions ...
India's telecom market has undergone significant changes in the last year, especially in the mobile market segment. In 2020, telecommunications connectivity spend has been resilient, especially as many workers were furloughed and migrated ...
This IDC Survey focuses on adoption, spending, and vendor preferences across a broad range of communication services and technologies in Canadian enterprises and includes new questions on the impact of the COVID-19 pandemic. This document ...
This IDC Survey presents key findings from IDC's September 2020 Consumer Experiences Survey, regarding consumers' concerns about COVID-19, what in-person activities concern them the most, and the adoption and usage of automated ...
This IDC Survey addresses tech buyer digital behaviors while balancing their preferences for personalized communication. The survey explores trust factors and the impact of trust and customer experience on the buyers' willingness to purchase ...
This IDC Survey presents results from IDC's September 2020 survey of 2,000 U.S. consumers on how the impact of COVID-19 has changed their behaviors. The survey had a special focus on the way technology has been used during the pandemic and ...
This IDC Market Glance provides insights into India's telecommunications ecosystem. To ensure increased collaboration and tighter margin focus as operators battle regulatory complexities, communications SPs must rely on operations providing ...
This IDC Survey includes data from IDC's 2020 U.S. Enterprise Communications Survey.
IDC surveyed approximately 600 United States–based decision makers responsible for network/strategy and operations for their organization's ...
This IDC Survey details results from IDC's 2020 U.S. Smart TV Usage and Intent Survey, which was fielded in July 2020. The survey asked respondents questions related to their current usage of smart TVs ...
This IDC Survey Spotlight addresses the new mandate for contactless commerce. The Covid-19 pandemic has raised new consumer sensitivities around cleanliness and personal health. The relentless pursuit for the convenient and frictionless ...
This IDC Survey provides a summary of the multiplay service bundling results from IDC's U.S. Consumer Multiplay Survey, an online survey of U.S. consumers fielded in August 2020. This portion of the survey explores key ...
This IDC Survey provides a summary of the broadband results from IDC's U.S. Consumer Multiplay Survey, an online survey of U.S. consumers fielded in August 2020. This portion of the survey explores key broadband issues ...
The Asia/Pacific (excluding Japan) (APEJ) mobile connections and spending market has witnessed a significant traction in number of connections from 2016 to 2019. Mobile connections in APEJ reached 5.1 billion and recorded a spending of US$236 ...
This IDC Tech Buyer Presentation takes a look at some of the current trends and drivers impacting consumer behaviors, how these behaviors are profoundly affecting retail and bringing the supply chain closer to the consumer experience, and ...